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White Label SEO / Ecommerce Consultant
Chris Byrne
,
Aldershot, United Kingdom
Experience
Other titles
Skills
I'm offering
Available for freelance "white label" work. Interested in part-time contract (interim) roles.
I specialise in online growth marketing & advertising strategy, implementation and management. I have passed both the Adwords & Analytics exams from Google.
I am based on the Surrey / Hants borders with easy access to London, Southampton, Reading, Basingstoke, Cambridge, Brighton, Bristol, Portsmouth, Basingstoke, Woking, Guildford, Oxford etc.
I've worked on / for the following in my career:
2 subsidiaries of WPP including Mediacom (UK's largest media agency)
Yamaha Music
SNCF
Kelly Storage
Travel Weekly Group
Robert Dyas
ITV
Lloyds Banking Group
DHL
Starcom Mediavest.
My professional work is often under non-disclosure agreements. I worked on a site with online sales of c.£15m p/w in 2012 and on 3 sites for an international bank in 2013-2014. I consulted on a PPC campaign on a site with sales of £10M in 2012.
I deliver ('white label') board level business intelligence reporting & SEO / biddable media specialist expert services internationally on a freelance basis including Google-friendly link building and on-page optimisation. I've worked on sites affected by the Google 'Panda' & 'Penguin' updates (not as a result of my work) including one with an Unnatural Link Warning & penalty (now lifted) and one with what appears to be 'Negative SEO' from a competitor.
With over a decade of consultancy experience working both agency side and as a freelance expert. I have a proven track record delivering business growth in the most competitive online markets.
I have managed / advised on PPC ad campaigns with variable budgets of up to £1K per day.
I specialise in online growth marketing & advertising strategy, implementation and management. I have passed both the Adwords & Analytics exams from Google.
I am based on the Surrey / Hants borders with easy access to London, Southampton, Reading, Basingstoke, Cambridge, Brighton, Bristol, Portsmouth, Basingstoke, Woking, Guildford, Oxford etc.
I've worked on / for the following in my career:
2 subsidiaries of WPP including Mediacom (UK's largest media agency)
Yamaha Music
SNCF
Kelly Storage
Travel Weekly Group
Robert Dyas
ITV
Lloyds Banking Group
DHL
Starcom Mediavest.
My professional work is often under non-disclosure agreements. I worked on a site with online sales of c.£15m p/w in 2012 and on 3 sites for an international bank in 2013-2014. I consulted on a PPC campaign on a site with sales of £10M in 2012.
I deliver ('white label') board level business intelligence reporting & SEO / biddable media specialist expert services internationally on a freelance basis including Google-friendly link building and on-page optimisation. I've worked on sites affected by the Google 'Panda' & 'Penguin' updates (not as a result of my work) including one with an Unnatural Link Warning & penalty (now lifted) and one with what appears to be 'Negative SEO' from a competitor.
With over a decade of consultancy experience working both agency side and as a freelance expert. I have a proven track record delivering business growth in the most competitive online markets.
I have managed / advised on PPC ad campaigns with variable budgets of up to £1K per day.
Markets
United States
United Kingdom
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Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2008 - ?
freelance
Freelance Digital Marketing / PPC Consultant & Trainer
UK.
I have worked on / for the following companies and brands: Mediacom (UK's largest media agency & part of GroupM / WPP), voyages-sncf.com (largest ecommerce site in France), freeads.co.uk, ITV, Lloyds Banking Group, Horwath Clark Whitehill & SThree. I am not able to list all the brands / companies I have worked on by name due to non-disclosure agreements.
I've worked on sites / businesses of all sizes including one with worldwide sales of c. £50 billion per year in 2015.
Achievements include:
Gained & restored top 10 rankings on Google UK for multiple clients through link building, strategic advice and content creation / optimisation for key phrases including "luxury furniture", "arts marketing", "bid management jobs", "electric underfloor heating", "employee surveys", "laundry service London" etc. This includes one client with an Unnatural Link Penalty from Google which was removed (- I was not involved with the site before the penalty was given).
I have worked on / for the following companies and brands: Mediacom (UK's largest media agency & part of GroupM / WPP), voyages-sncf.com (largest ecommerce site in France), freeads.co.uk, ITV, Lloyds Banking Group, Horwath Clark Whitehill & SThree. I am not able to list all the brands / companies I have worked on by name due to non-disclosure agreements.
I've worked on sites / businesses of all sizes including one with worldwide sales of c. £50 billion per year in 2015.
Achievements include:
Gained & restored top 10 rankings on Google UK for multiple clients through link building, strategic advice and content creation / optimisation for key phrases including "luxury furniture", "arts marketing", "bid management jobs", "electric underfloor heating", "employee surveys", "laundry service London" etc. This includes one client with an Unnatural Link Penalty from Google which was removed (- I was not involved with the site before the penalty was given).
Management, Google, Surveys, Bid management, Content, Service, Banking, Analytics, Sales, Marketing, Optimization, C, PPC, Ecommerce, Content creation, Google analytics, Digital Marketing
2002 - ?
freelance
Freelance Writer & Teacher
New Statesman, Mental Health Nursing (Journal of the Community Psychiatric Nursing Association), Blueprint, The Journal.
My creative writing and journalism has been published in the New Statesman, Mental Health Nursing (Journal of the Community Psychiatric Nursing Association), Blueprint, The Journal of Nietzsche Studies, Undercover, bbc.co.uk, various poetry collections etc. I supplemented my income by various means in the past including teaching English as a foreign language in the UK, Europe and Asia.
Writing, Teaching, Collections, Community, Health, Asia
2006 - 2008
freelance
E-Marketing Consultant
Voodoo E-Commerce.
Worked as part of a small team delivering ('white label') digital marketing & content strategy, board level reporting, business intelligence reporting, eCRM, SEO, PPC & eCommerce web development services. I gained expertise in ecommerce here, working with professional & financial services, music, travel and luxury brands online.
Brands and companies I worked on in my time in this post included Yamaha Music UK, Robert Dyas, Rokit, Heals, Starcom MediaVest, Chappell of Bond Street, Bisque and Interglobal PMI among others. In this role I developed expertise in the following areas:
* Development & review of off- and on-page SEO and content strategies, inc. keyword research, site architecture improvements, link building & board-level reporting on activities
* Account management & direction.
* Making substantial improvements in organic search rankings for SEO clients on Google etc through SEO copy writing & link building
* Analysing and reporting on search engine visibility, web stats, keyword research, market analysis, competitor behaviour & traffic patterns using tools such as Google Analytics / Webmaster Tools etc.
* Recommending best SEO practices
* Setting up, monitoring, enhancing & reporting on Google Adwords / Bing / Yahoo PPC (aka Sponsored Links) ad campaigns with expertise developed working as a Certified Google Adwords Professional. Worked on PPC campaigns with budgets of up to £1K per day. I passed the Google Adwords Professional exam whilst in this role.
Achievements included:
Worked as part of a small team to gain top 10 rankings on Google UK for multiple clients for key phrases including "sheet music", "international health insurance" & "wholesale gifts" with consistently high ROI on PPC activity.
Brands and companies I worked on in my time in this post included Yamaha Music UK, Robert Dyas, Rokit, Heals, Starcom MediaVest, Chappell of Bond Street, Bisque and Interglobal PMI among others. In this role I developed expertise in the following areas:
* Development & review of off- and on-page SEO and content strategies, inc. keyword research, site architecture improvements, link building & board-level reporting on activities
* Account management & direction.
* Making substantial improvements in organic search rankings for SEO clients on Google etc through SEO copy writing & link building
* Analysing and reporting on search engine visibility, web stats, keyword research, market analysis, competitor behaviour & traffic patterns using tools such as Google Analytics / Webmaster Tools etc.
* Recommending best SEO practices
* Setting up, monitoring, enhancing & reporting on Google Adwords / Bing / Yahoo PPC (aka Sponsored Links) ad campaigns with expertise developed working as a Certified Google Adwords Professional. Worked on PPC campaigns with budgets of up to £1K per day. I passed the Google Adwords Professional exam whilst in this role.
Achievements included:
Worked as part of a small team to gain top 10 rankings on Google UK for multiple clients for key phrases including "sheet music", "international health insurance" & "wholesale gifts" with consistently high ROI on PPC activity.
Development, Direction, Webmaster, Insurance, Monitoring, Google, Content strategy, Health, Music, Content, International, Online, Web, Patterns, Search, Wholesale, UP, Luxury Brands, Research, Digital Marketing, Seo, Google analytics, Writing, Google adwords, Business Intelligence, Ecommerce, Account management, Marketing, On-page SEO, ROI, PPC, Adwords, Management, Analytics, Architecture, KEYWORD RESEARCH
My education
Bachelors, Applied Social Science
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