Mustafe Awale , London, United Kingdom

I am an experienced Digital Marketing professional with the leading vision and creativity to develop digital marketing strategies with an insight-driven approach.

Thanks to 8+ years of experience in working in the Affiliate Marketing channel as an Affiliate Business Director for the world’s leading media investment agency Wavemaker part of GroupM. I have built strong strategic, managerial, and analytical skills whilst always keeping an eye on return on investment (ROI) for the brand or business I am representing.
My professional experiences have developed my aptitude for project management and client development at various stages from start-up environments like Snap trip or established brands like BMW.

Through ambition and dedication to marketing and business growth, I have managed to increase revenues in the various segments of the marketing industry, whether that was agency (managing multiple brands), client (directly for the brand) and supplier (technology provider). This allowed me to gain a deep understanding on the process of increasing website traffic, and conversion rates and efficiently managing spending for a varied range of clients as well as building strong relationships with relevant brands, marketing agencies and publishers.
I have worked on project management as well as developing digital marketing campaigns in the affiliate channel for clients based in the United Kingdom, Europe, the Middle East, and Africa and Asia-Pacific tailoring a different approach depending on the target market. Next to working across leading brands I supported and advised the clients at the launch stage of their affiliate marketing strategy, leading to a continuous increase in affiliate KPIs and efficiency.

My history of success is directly related to my extensive experience in leading teams of marketing managers, marketing campaigns and developing effective strategies to achieve revenue growth for the businesses I’m representing. What makes me stand out is my stellar record of establishing and maintaining customer relationships to meet business needs.

My success in executing marketing activities including newsletters, blogs and providing effective leadership to realise desired targets is something I am proud of. I excel at identifying and analysing strategic publisher accounts with areas of growth opportunities.
Some of my expertise includes:
» Leading affiliate teams and services.
» Managing and running multiple client affiliate programmes
» Conducting competitor analysis.
» Overviewing marketing channel behaviour.
» Delivering support on numerous media websites to ensure the smooth running of websites.

I am a meticulous, creative and focused professional with proven talent to foster productive relationships across cross-functional levels. While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations and creating a win-win scenario for everyone involved!
I have been very blessed that my innovative ideas, strategic thinking, and problem-solving personality have also benefitted my own ‘Somali’ community as I played a vital role in the growth of Muzani Community Centre dedicated to serving the hard-to-reach and marginalised Somali ethnic group.

I strongly believe in improving the quality of life for my own people and giving back to my community for the past 8+ years. I have been involved in projects for newly arrived refugees, youth in various parts of their development and lastly elders that simply need assistance understanding the British language or council processes.
I consider myself very lucky to be able to assist local charity organizations in various charitable works prior to and during the pandemic by volunteering to the most vulnerable in my area.