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Innovative Affiliate Marketer and Account Management consultant
Fidelis Shonde
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a commercially-focused Affiliate Marketing professional with extensive experience in technology start-ups and scale-ups. I currently work as a Senior Partnerships Manager where I partner with senior management within top brands, networks and agencies to devise and implement strategic product, service campaigns and initiatives to support wider business objectives. This includes focusing on the acquisition and management of key partner accounts, while helping to devise the strategy to align company and brand goals. I build and maintain relationships with key decision-makers internally and externally and share developments and market insights with all stakeholders. I am now seeking a progressive role within a growing organisation in which I can establish and grow an affiliate team to define and deliver on company targets, break new ground and increase consumer engagement.
Markets
United States
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Senior Partnerships Manager
Affiliate Publisher.
Manager
2020 - 2021
job
Partnership Specialist
MVF.
Partner Relationship Management with a Business to Business solution:
• Identify high opportunity strategic partnerships using SEO and traffic analysis tools in order to build a targetable
addressable universe
• Target and engage partners by solution selling
• Onboard partners by assisting them with customisation and implementation improving their online marketing
• Focus on SaaS verticals including CRM, Project Management Software and Social Media Marketing
• Grow partnerships by developing mutually beneficial growth plans
• Help partners to grow by providing insights into performance against benchmarks, identifying and surfacing traffic
opportunities through new content production
• Product management. Collaborate closely with internal product team
• Identify high opportunity strategic partnerships using SEO and traffic analysis tools in order to build a targetable
addressable universe
• Target and engage partners by solution selling
• Onboard partners by assisting them with customisation and implementation improving their online marketing
• Focus on SaaS verticals including CRM, Project Management Software and Social Media Marketing
• Grow partnerships by developing mutually beneficial growth plans
• Help partners to grow by providing insights into performance against benchmarks, identifying and surfacing traffic
opportunities through new content production
• Product management. Collaborate closely with internal product team
Relationship Management, Strategic Partnerships, Social, Production, Online, Software, Growth, Implementation, Content, Management, Marketing, Saas, Content Production, Online Marketing, Product Management, CRM, Project Management, Social Media Marketing, Seo, Social Media
2017 - 2020
job
Senior Partnerships Manager
Hotukdeals.
an established affiliate marketing publisher (currently 120 people), part of the international Pepper Group (over 800 people). My role is a true generalist role and spans across research, campaign
planning, negotiation, consumer activation and client on-boarding as well as day-to-day account management activities.
My key duties have included:
• Grow existing and establish new verticals - Having been given command of the consumer electronics category, I was
challenged to grow it, which I achieved by re-establishing contact and relationships with underserved partners, as
well giving them a better understanding of the inner workings, goals and motivations of Hotukdeals, while taking the time to better understand theirs. I have established the underserved categories of Travel, Car Leasing and Business
Finance, by putting forward the case of expansion based on customer search queries, making contact with relevant
partners to produce a test campaign as a case study. Once the case studies' positive impacts were accessed,
resources were given to expand category
• Campaign Ownership - Managing the domestic, regional and international brand campaigns onsite from start to finish, including setting the timelines, negotiating commissions or tenancies with leadership, organising beginning
and mid-campaign testing, communicating the process to all involved and producing the post-campaign reporting
and feedback processes. Utilising SEO, PPC, social media, onsite and In-app pushes
• Learning, development and culture - Developing new and leveraging existing training programs to ensure the availability of appropriate development content, coaching and other opportunities for all partnerships employees,
including introduction of new company-wide on-boarding programme and various technical and soft skills trainings. I
have worked closely with the leadership team to create and deliver on the affiliate strategy as well as building the
team infrastructure, team dynamics including mentorship of other colleagues. This includes identifying skill gaps, in myself and my colleagues using the aforementioned development programmes to close it
• C-suite Reporting - Working closely with Chief Commercial Officer and Head of Content gain a better understanding
of company goals and dynamics, as well as reporting on failures, successes and trends in emerging categories.
• P&L - Actively communicating with the partnerships team and accounting team, to discuss profit and loss and help
accurately forecast each quarter.
• Day-to-day affiliates - Including: Internal and external category reporting with key metrics drafting and securing
signed Insertion Orders, logging of client communication within PipeDrive, organise product positioning with marketing team, daily communication with the editorial function
planning, negotiation, consumer activation and client on-boarding as well as day-to-day account management activities.
My key duties have included:
• Grow existing and establish new verticals - Having been given command of the consumer electronics category, I was
challenged to grow it, which I achieved by re-establishing contact and relationships with underserved partners, as
well giving them a better understanding of the inner workings, goals and motivations of Hotukdeals, while taking the time to better understand theirs. I have established the underserved categories of Travel, Car Leasing and Business
Finance, by putting forward the case of expansion based on customer search queries, making contact with relevant
partners to produce a test campaign as a case study. Once the case studies' positive impacts were accessed,
resources were given to expand category
• Campaign Ownership - Managing the domestic, regional and international brand campaigns onsite from start to finish, including setting the timelines, negotiating commissions or tenancies with leadership, organising beginning
and mid-campaign testing, communicating the process to all involved and producing the post-campaign reporting
and feedback processes. Utilising SEO, PPC, social media, onsite and In-app pushes
• Learning, development and culture - Developing new and leveraging existing training programs to ensure the availability of appropriate development content, coaching and other opportunities for all partnerships employees,
including introduction of new company-wide on-boarding programme and various technical and soft skills trainings. I
have worked closely with the leadership team to create and deliver on the affiliate strategy as well as building the
team infrastructure, team dynamics including mentorship of other colleagues. This includes identifying skill gaps, in myself and my colleagues using the aforementioned development programmes to close it
• C-suite Reporting - Working closely with Chief Commercial Officer and Head of Content gain a better understanding
of company goals and dynamics, as well as reporting on failures, successes and trends in emerging categories.
• P&L - Actively communicating with the partnerships team and accounting team, to discuss profit and loss and help
accurately forecast each quarter.
• Day-to-day affiliates - Including: Internal and external category reporting with key metrics drafting and securing
signed Insertion Orders, logging of client communication within PipeDrive, organise product positioning with marketing team, daily communication with the editorial function
Affiliate, Customer, Manager, Processes, Forecast, Social, Campaign, App, Search, Mentorship, Affiliate marketing, International, Development, Electronics, Testing, Infrastructure, Marketing, It, Content, Test, Finance, Management, Leadership, C, Training, PPC, Research, Account management, Coaching, Seo, Social Media
2017 - 2017
job
Head of Business Development
Engagement Labs.
Engagement Labs is marketing analytics technology scale-up (c.80 people). As Head of Business Development, I was tasked with increasing our UK presence and opening up opportunities for our demo team. My duties included:
• Consulting brands on marketing, analytical and research needs
• Book meetings with well known brands, creating and presenting solutions and slide decks to C-Suit
• Able to listen to client needs, gaining deeper insight into personal and corporate goals, educate them on overlooked or
hidden consumer engagement and show them the relevance of the TotalSocial tool
• Acquired a good working knowledge of brand expectations, and the inner working of marketing and insights teams
• Offering professional insight and advice into maximisation and streamlining of business, marketing and brand
strategy for clients.
• Attending conferences and expos to network and increase brand exposure
• Built team from the ground up.
My day to day role also included working on brand pitches, making phone introductions to marketing heads. I also had to keep
abreast of the current news of target brands to better understand how we could meet their customer/analytical needs
• Consulting brands on marketing, analytical and research needs
• Book meetings with well known brands, creating and presenting solutions and slide decks to C-Suit
• Able to listen to client needs, gaining deeper insight into personal and corporate goals, educate them on overlooked or
hidden consumer engagement and show them the relevance of the TotalSocial tool
• Acquired a good working knowledge of brand expectations, and the inner working of marketing and insights teams
• Offering professional insight and advice into maximisation and streamlining of business, marketing and brand
strategy for clients.
• Attending conferences and expos to network and increase brand exposure
• Built team from the ground up.
My day to day role also included working on brand pitches, making phone introductions to marketing heads. I also had to keep
abreast of the current news of target brands to better understand how we could meet their customer/analytical needs
Marketing, Business development, Research, C, Consulting, Technology, Analytics, Presenting, Network, Development, Demo, Customer, UP
2015 - 2017
job
Team Leader
MrSite LTD.
My education
2008
-
2011
University of Kent
BSc, Biomedical Science
BSc, Biomedical Science
2006
-
2008
Royal Russell School
Secondary,
Secondary,
2001
-
2006
Royal Russell School
Associates, English Language
Associates, English Language
?
-
2020
Certification,
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