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Designer & Art Director
Lawrence Pearson
,
London, United Kingdom
Experience
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I'm offering
Hello!
I’m Lawrence, a London-based designer specialising in 3D & motion design.
I have a background in brand & branded imagery design, as well as crafting digital and physical experiences across a varied range of brands including McLaren, Bang & Olufsen and Nissan.
If you’d like to get in touch to talk about any kind of project, I’d really love to hear from you!
I’m Lawrence, a London-based designer specialising in 3D & motion design.
I have a background in brand & branded imagery design, as well as crafting digital and physical experiences across a varied range of brands including McLaren, Bang & Olufsen and Nissan.
If you’d like to get in touch to talk about any kind of project, I’d really love to hear from you!
Markets
United States
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - 2022
job
Design Director
Superunion.
Joined as part of a new high-risk ventures team within the agency, rapidly developing, producing and testing brand & product concepts.
Alongside this, I’ve worked within the wider creative studio across Superunion’s varied range of clients, utilising my 3D & motion design abilities.
Alongside this, I’ve worked within the wider creative studio across Superunion’s varied range of clients, utilising my 3D & motion design abilities.
3d design, Motion Design, Brand identity
2020 - 2022
job
Senior Designer
Publicis Sapient.
Led the visual development for important and impactful campaigns for Publicis Sapient’s clients. In 2020 I art directed an interactive 3D experience designed to launch Nissan’s new flagship electric vehicle, the Ariya. More recently I created a visual effect to define how Bang & Olufsen visualise connected sound.
On top of allocated work I am available to the creative studio for rapid conceptualisation and visualisation of ‘out-there’ ideas, beyond the usual digital work found within the business. I’ve helped many brands elevate early-stage concepts, varying from retail architecture to immersive experiences and from physical products to holograms.
On top of allocated work I am available to the creative studio for rapid conceptualisation and visualisation of ‘out-there’ ideas, beyond the usual digital work found within the business. I’ve helped many brands elevate early-stage concepts, varying from retail architecture to immersive experiences and from physical products to holograms.
Art Direction, 3d design, Motion Design, Web design, UI Design, Brand identity, Digital design, Environment design
2019 - 2020
job
Designer
Publicis Sapient.
2017 - 2019
job
Designer, Brand
McLaren Racing.
Tasked to ensure the consistent high visual standards required by the McLaren brand were upheld throughout the business.
Responsible for leading the creation of a substantial new brand identity for McLaren’s venture into esports, ‘McLaren Shadow Project’.
Developed and delivered McLaren’s sub brand identities for projects such as driver training programs, car launches and driver identities.
Organised ways to elevate the brand through the application of motion & interactivity within McLaren-owned environments, across the brand’s digital presence, events and sponsorship pitches while championing the development of immersive VR & AR experiences for fans.
Devised the content infrastructure for McLaren Racing’s Formula 1 garage wrap-around screen array. This included designing and producing the featured content and creating the screen system’s interactive control interface.
Responsible for leading the creation of a substantial new brand identity for McLaren’s venture into esports, ‘McLaren Shadow Project’.
Developed and delivered McLaren’s sub brand identities for projects such as driver training programs, car launches and driver identities.
Organised ways to elevate the brand through the application of motion & interactivity within McLaren-owned environments, across the brand’s digital presence, events and sponsorship pitches while championing the development of immersive VR & AR experiences for fans.
Devised the content infrastructure for McLaren Racing’s Formula 1 garage wrap-around screen array. This included designing and producing the featured content and creating the screen system’s interactive control interface.
Brand identity, Graphic design, 3d design, Motion Design
2016 - 2017
job
Digital Designer
McLaren Racing.
Development of social media and website content for the brand, working across static visuals, animated content, film and photography.
Oversaw the visual design aspect of McLaren Racing’s first website design overhaul in seven years, ensuring the development of a fresh UI system that suited the brand.
Ideated fan engagement strategies and led the development of all required visual content.
Designed identities for brand-defining digital campaigns to communicate important milestone events and to celebrate moments from McLaren’s legendary heritage.
Oversaw the visual design aspect of McLaren Racing’s first website design overhaul in seven years, ensuring the development of a fresh UI system that suited the brand.
Ideated fan engagement strategies and led the development of all required visual content.
Designed identities for brand-defining digital campaigns to communicate important milestone events and to celebrate moments from McLaren’s legendary heritage.
Digital design, Graphic design, Illustration, Motion Design, Web design, UI Design
2015 - 2016
job
UI Designer
Aimia.
Renovated the user experiences and user interfaces of existing business analytics tools, loyalty programs and enterprise software.
Experimented with engaging user interactions, transitions and animations to implement into digital products.
Created bespoke product-specific icon systems to effectively communicate complex functionality found within some specialised products.
Produced loyalty scheme campaign content for email and web across a range of well-known brands.
Experimented with engaging user interactions, transitions and animations to implement into digital products.
Created bespoke product-specific icon systems to effectively communicate complex functionality found within some specialised products.
Produced loyalty scheme campaign content for email and web across a range of well-known brands.
Digital design, Web design, UI Design
2012 - 2013
job
Graphic Designer
GlaxoSmithKline.
Acted as a brand guardian for GSK’s internal employee-facing brand, creating internal digital and print communication visuals.
Worked within the internal digital communications team to develop GSK’s global employee intranet, developing the user interface design system and creating digital content.
Worked within the internal digital communications team to develop GSK’s global employee intranet, developing the user interface design system and creating digital content.
Brand identity, Graphic design, Web design, UI Design
My education
2013
-
2016
Central Saint Martins College of Art & Design
Bachelor of Arts Degree, Graphic Communication Design
Bachelor of Arts Degree, Graphic Communication Design
2012
-
2013
Central Saint Martins College of Art & Design
Level 4 Foundation Diploma, Art & Design
Level 4 Foundation Diploma, Art & Design
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