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Senior
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Brand & Comms Strategist. Effective, efficient and creative.
Annabel Weber
,
Copenhagen, Denmark
Experience
Other titles
Skills
I’m offering
With 14 years experience in top-tier creative agencies I have worked across almost every sector on communication strategies for some of the world's most recognised brands such as Google, Samsung, Heineken and Audi.
I have a strong entrepreneurial streak and am involved in two businesses of my own. I value the lessons learned "figuring it out" in my side-businesses, they make me a more well-rounded and pragmatic strategist and marketer.
To see my own brand, a product I designed, funded, manufactured, marketed and swept the floors for please visit http://******.***
A New Zealander living in Copenhagen, returning to work freelancing after being on maternity leave. I'm excited to balance my passion for brand building with my desire to be present for my children at the end of the day.
I have a strong entrepreneurial streak and am involved in two businesses of my own. I value the lessons learned "figuring it out" in my side-businesses, they make me a more well-rounded and pragmatic strategist and marketer.
To see my own brand, a product I designed, funded, manufactured, marketed and swept the floors for please visit http://******.***
A New Zealander living in Copenhagen, returning to work freelancing after being on maternity leave. I'm excited to balance my passion for brand building with my desire to be present for my children at the end of the day.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
Norway
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Strategist, Freelance
Self employed.
Working on a freelance basis, allowing clients to access my wealth of experience when they need it, and avoid extra overheads when they don't.
Brand Building, Brand management, Core Values and Branding, Brand consulting, Brand manager, Branding, Communication, Digital communication, Strategic communication, Communication strategy, Communication in English, Marketing communication
2019 - ?
job
Cofounder
Wordbits.
After years of using my ideas and experience to help others grow their businesses, it was time to put my money where my mouth is and build a brand of my own. Along with a friend and ex colleague I designed, crowd-funded and manufactured a product. Wordbits are the world's only alphabet magnets strong enough to actually hold stuff, and are made form post-consumer recycled plastic. We worked with top designers to create a bespoke and award winning typeface, and the product is stocked in some of the best design stores, including the Museum of Contemporary Art Store in Australia. I created the brand story, website and marketing material.
Product development, Product Design, Brand management, Core Values and Branding, Digital branding, Brand manager
2018 - 2020
job
Senior Brand Strategist
Bold.
Brand strategies and workshop facilitation for clients such as BoConcept and Holo (autonomous transportation).
In addition I assisted agencies within the group such as & Co and Hello Great Works with pitches and creative briefs for clients such as Mærsk.
In addition I assisted agencies within the group such as & Co and Hello Great Works with pitches and creative briefs for clients such as Mærsk.
Brand identity, Communication strategy, Branding, Brand Building, Brand management, Re-branding, Brand consulting, Core Values and Branding, Brand manager, Communication Consulting, Strategic communication
2017 - 2017
job
Strategy Director
THANK YOU Agency.
THANK YOU is a design studio working with both local and international clients. I led the agency's strategy function, particularly for our US based client Romeo Power; consulting to the CEO and Founder, VP of Marketing and VP of Product on a variety of projects from their vision to end energy poverty, brand architecture, go-to-market and social media strategies.
THANK YOU Ventures invests time, expertise and ideas in brands that we own or are partners in, such as Copenhagen Distillery, Girls Are Awesome and Heroines jewelry.
THANK YOU Ventures invests time, expertise and ideas in brands that we own or are partners in, such as Copenhagen Distillery, Girls Are Awesome and Heroines jewelry.
Communication strategy, Core Values and Branding, Social media content, Social media strategies, Communication Consulting, Brand consulting
2016 - 2017
project
Senior Strategist (contract)
Leo Burnett.
Self employed.
Freelance communications, digital and social strategy. 8 month contract with Australia's most awarded creative agency, Leo Burnett, working on Samsung, Twinnings, Colonial First State and McDonald's.
Prior to that I was at Reborn working across Revlon and Nestle for a 2 month contract.
Earlier on I completed freelance work for M&C Saatchi's innovation team, Tricky Jigsaw.
Massey University
Prior to that I was at Reborn working across Revlon and Nestle for a 2 month contract.
Earlier on I completed freelance work for M&C Saatchi's innovation team, Tricky Jigsaw.
Innovation, Social, Social Strategy, Social Media Marketing, Content creation, Content marketing, Brand Advertising, Communication strategy, Digital communication
2014 - 2016
job
Senior Strategist
Holler Australia.
Holler is one of Australia's most respected and awarded digital creative agencies. My role was dual in that I was responsible for both the Strategy and Social Media offerings. In this position I successfully managed a team of three Community Managers. Clients include Heineken, Nestlé, Audi, Bombay Sapphire and Cancer Council NSW.
Digital communication, Digital Marketing, Digital Marketing Strategy, Digital innovation, Social Media, Digital and social campaigns, Social media strategies
2011 - 2014
job
Senior Strategist
M&C Saatchi Australia.
M&C Saatchi is a powerhouse integrated agency which in 2014 was awarded Agency of the Year and 2nd Most Innovative Company in Australia. I am proud to have been a integral part of the agency's business pivot in 2013/2014, selected by the CEO as one of 14 in the business to work with Hyper Island and lead the transformation to a more innovative and collaborative agency.
I started at M&C Saatchi as an enthusiastic account manager before being promoted into the Strategy team. I began my career in Strategy by establishing the agency's social media department before shifting to broader communication strategy.
• Responsible for driving the agency’s initial social media offering
• Regularly worked on new business pitches – from preparing research to presenting
• Responsible for multiple proactive initiatives within the business
• Facilitate workshops, tissue sessions and brainstorms for both internal staff and clients
Clients: Optus, Google, Commonwealth Bank, Pizza Hut, Steggles, Lillydale, Nestlé, Nescafé Gold, carsales.com.au
I started at M&C Saatchi as an enthusiastic account manager before being promoted into the Strategy team. I began my career in Strategy by establishing the agency's social media department before shifting to broader communication strategy.
• Responsible for driving the agency’s initial social media offering
• Regularly worked on new business pitches – from preparing research to presenting
• Responsible for multiple proactive initiatives within the business
• Facilitate workshops, tissue sessions and brainstorms for both internal staff and clients
Clients: Optus, Google, Commonwealth Bank, Pizza Hut, Steggles, Lillydale, Nestlé, Nescafé Gold, carsales.com.au
Communication, Strategic communication, Communication strategy, Business transformation, Innovation, Digital innovation
2008 - 2009
job
Account Executive
Ogilvy NZ.
Account Executive learning the ropes from one of New Zealand's most successful advertising agencies.
Worked on Coca-Cola's launch partnership with MySpace Music in one of the first social media content campaigns on the platform.
Clients: American Express, AA Insurance, TeachNZ, Coca-Cola.
Worked on Coca-Cola's launch partnership with MySpace Music in one of the first social media content campaigns on the platform.
Clients: American Express, AA Insurance, TeachNZ, Coca-Cola.
Project Management, Account management, Account Manager, Advertising, Brand Advertising
2007 - 2008
job
Business Development Manager
APN Online (now NZME).
Working for New Zealand’s largest publisher across their news site nzherald.co.nz. Assisted with the development of pitch concepts and presentations. Highlights include producing one of the first ever user-generated-content campaigns for Tourism Australia.
Project Management, Project coordination, CMS, Pitching, Content marketing, Web content, Content Strategy, Content Management
My education
2002
-
2006
Massey University
Bachelors, Design, Visual Communication
Bachelors, Design, Visual Communication
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