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jobs
Brand strategist helping companies reach their target customers
Emily Penner
,
Oxford, United Kingdom
Experience
Other titles
Skills
I’m offering
I help brands understand their customer, themselves and their message - in that order. I'm here to ask the questions, dig into the research and give the clarity you need in your marketing. It doesn't have to be complicated to be impactful.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Brand & Marketing Strategist
Penner Collective.
• Develop brand and marketing strategies for start-ups through to large corporations
• Manage creative development, bringing network of creative talent in to create and deliver effective campaigns
• Oversee creative development of projects, working with extensive network of creative collaborators, bringing the strategy to life
• Recent clients: Google, Kier, TD, Oxford University Press, Ark Curriculum Plus, etc.
• Collaborate with agencies as well as work directly with clients
• Manage creative development, bringing network of creative talent in to create and deliver effective campaigns
• Oversee creative development of projects, working with extensive network of creative collaborators, bringing the strategy to life
• Recent clients: Google, Kier, TD, Oxford University Press, Ark Curriculum Plus, etc.
• Collaborate with agencies as well as work directly with clients
Brand Building, Digital Strategy
2016 - 2021
job
Senior Marketing Manager
Oxford University Press.
• Led the strategic direction of the Channel Marketing team, collaborating internationally with branches and external partners to further the reach of our marketing strategy and campaigns
• Built strong relationships with senior stakeholders, influenced shift in traditional ways of working to result in long-lasting and mutually beneficial sales and marketing practice
• Frequently traveled to regional markets to nurture relationships and identify new opportunities
• Consulted with distributors/retailers, consulting on their marketing to embed Oxford University Press as a trusted and valued partner
• Pitched for budget for the newly established team, ensuring tactful spend and showing clear ROI
• Led a team of six direct reports, fostering skill refinement, progression and positive morale
• Began as Campaign Manager and saw quick progression to Marketing Manager, followed by Senior Marketing Manager
• Built strong relationships with senior stakeholders, influenced shift in traditional ways of working to result in long-lasting and mutually beneficial sales and marketing practice
• Frequently traveled to regional markets to nurture relationships and identify new opportunities
• Consulted with distributors/retailers, consulting on their marketing to embed Oxford University Press as a trusted and valued partner
• Pitched for budget for the newly established team, ensuring tactful spend and showing clear ROI
• Led a team of six direct reports, fostering skill refinement, progression and positive morale
• Began as Campaign Manager and saw quick progression to Marketing Manager, followed by Senior Marketing Manager
Market research, MArketing Strategy, Campaign development, Campaign Management
2012 - 2015
job
Account Executive
McCann.
• Managed national, integrated advertising campaigns for up to 6 clients simultaneously, resulting in award-winning campaigns (MasterCard, Wendy's, Mark's, YMCA, and more)
• Built strong and genuine relationships with clients and internal team members, effectively communicating between clients and internal teams
• Maintained budgets ensuring consistent client communication and efficient use of all funds
• Assisted in 10+ new business pitches, with an encouraging 60-70% success rate
• Developed and presented creative briefs, project proposals and KPI reports, working with clients to meet both internal and external goals
• Built strong and genuine relationships with clients and internal team members, effectively communicating between clients and internal teams
• Maintained budgets ensuring consistent client communication and efficient use of all funds
• Assisted in 10+ new business pitches, with an encouraging 60-70% success rate
• Developed and presented creative briefs, project proposals and KPI reports, working with clients to meet both internal and external goals
Advertising, KPI, Advertising Campaigns, Winning, UP
2010 - 2010
job
Brand Ambassador
Mosaic Sales Solutions.
• Presented a display of Labatt products for over 200 customers per day
• Engaged with consumers, promoting brand awareness within the target market
• Consistently met and surpassed weekly sales objectives by 30%
• Engaged with consumers, promoting brand awareness within the target market
• Consistently met and surpassed weekly sales objectives by 30%
Sales
My education
2008
-
2012
University of Guelph
Bachelors, Psychology (Minor in Marketing Management)
Bachelors, Psychology (Minor in Marketing Management)
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