Suzanne Wall , Beaconsfield, United Kingdom

I'm a passionate problem solver, which is how I got into marketing. Solving companies marketing challenges and making them thrive is what I love. I’ve grown up with the web and have 20 years’ experience, there's nothing I haven’t come across. Strategy through to messaging, ux, seo, ppc, speed, usability are my bread and butter. I quickly came to learn that a good website incorporates / addresses all those elements.

I’ve worked on some of the largest brands (Disney, Buena Vista, Microsoft, Nurofen, Airwick, E45, UK Mail to main a few).

The types of work I have done:
- creating the website strategy / architecture / SEO / Usability / compatibility- the project blueprint (ensuring it meetings marketing needs, SEO needs, UX needs, Customer needs, Admin needs, business needs)
- briefing designers and steering their efforts to hit the mark
- briefing developers and checking their work hits the mark
- briefing copywriters and ensuring output meets marketing and seo objectives
- checking onpage SEO / usability / accessibility
- migrating a website and checking everything pre and post launch to mitigate PPC and SEO damage (e.g. 301 redirects, 404 pages)
- creating offpage seo plan and implementing this (generating inbound links and social shares)
- creating PPC campaigns, including adwords, merchant centre, Microsoft, Facebook, Insta, Twitter. (especially ecommerce)
- creating competitor landscape reports, analysing competition activity and finding the sweet spot.
- My favourite type of work is to optimise - so to take a customer and optimise their whole customers user journey - taking on board all the touchpoints, through to purchase.

On the Belbin psychometric test, I came out as a Plant / Completer Finisher - which means I’m a creative thinking, problem solving entrepreneur with fresh ideas, and am very conscientious.

Looking for a fresh challenge!