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Art Director
paul zabihi
,
Bath, United Kingdom
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I am Paul a Filmmaker, UX/UI Designer, previously a Graphic Artist and Interior Architect. I define myself as a Multipotentialite/Multipod. Part of a demographic who are not satisfied by a linear structure to their career yet seek qualified experience in numerous skill sets. Whether I am delivering a comprehensive film production design book, Art Direction or Property Buying I aim to deliver the best possible work no matter what the situation or location. I bring instant zeal, motivation and a creative hunger injecting inspiration, boundless energy and solid workflow into any project I join. Whether this is solo work, HOD or part of a creative team. I have challenged myself on varied and sometimes complex projects gaining a quarter-century of experience. This allows liquidity in my workflow, being able to choose the best fit practice and apply my multifaceted and cross transferable skillset to bring solutions.
As a Multipod, my other skillsets are as a qualified Interior Structural Designer and Architect with 7 years of professional commercial and private hi-end residential projects including FF&E & Procurement and a Digital Designer and Artworker.
I spent several years with a UK Architectural Practice working in the EMEA. I achieved the completion of D&B projects of a value of £168m as Lead Designer & interior Structural Architect working with eight teams as well as the client global management team.
I qualified from the RCA and UAL in graphic design and Public Art, I soon opened my own successful Design, Print and web business that I eventually sold and concentrated in UX/UI after retraining. I have now returned to film with commercials and features.
As a Multipod, my other skillsets are as a qualified Interior Structural Designer and Architect with 7 years of professional commercial and private hi-end residential projects including FF&E & Procurement and a Digital Designer and Artworker.
I spent several years with a UK Architectural Practice working in the EMEA. I achieved the completion of D&B projects of a value of £168m as Lead Designer & interior Structural Architect working with eight teams as well as the client global management team.
I qualified from the RCA and UAL in graphic design and Public Art, I soon opened my own successful Design, Print and web business that I eventually sold and concentrated in UX/UI after retraining. I have now returned to film with commercials and features.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
job
Lead Creative Digital Designer
UX & UI.
Remote/UK
My goal was to create a digital ethical footprint for this charity on web, mobile and social media channels.
The charity was founded in 2019 off the back of an exploratory feature documentary and I have been
working virtually since 2020 with the partners developing income streams that could be activated during the
pandemic. Virtual trekking (Vrekking), online learning lessons for Key Stage 2&3 across the UK syllabus,
online sponsored events, and this year I have been a key stakeholder in creating Gurkha Getaways, a world
first activity weekend, where you can train with serving Gurkhas whilst learning about survival, natural
environment, and Nepalese culture. I have been key in delivering a digital strategy for the next two years, a
UX/UI teardown and rebuild of their website and design of a future charity app with stakeholder approvals.
A company rebranding and product development and actual sales products for their online sales.
My goal was to create a digital ethical footprint for this charity on web, mobile and social media channels.
The charity was founded in 2019 off the back of an exploratory feature documentary and I have been
working virtually since 2020 with the partners developing income streams that could be activated during the
pandemic. Virtual trekking (Vrekking), online learning lessons for Key Stage 2&3 across the UK syllabus,
online sponsored events, and this year I have been a key stakeholder in creating Gurkha Getaways, a world
first activity weekend, where you can train with serving Gurkhas whilst learning about survival, natural
environment, and Nepalese culture. I have been key in delivering a digital strategy for the next two years, a
UX/UI teardown and rebuild of their website and design of a future charity app with stakeholder approvals.
A company rebranding and product development and actual sales products for their online sales.
Social Media, Design, Digital Strategy, Product development, UX, UI, Sales, Natural, Website, Development, Feature, Online, Web, App, Social
2015 - 2021
job
Senior Designer
The Distinguished Gentleman.
International
I set-up this company for virtual work on projects as a consultant and designer using my cross transferable
skills. My aim was to give me flexibility to retrain and start a family whilst travelling between Europe and the UK. I worked on a wide variety of projects drawing on my previous career experience. One standout project
was collaborating between the BFI, UK HMRC and Film production companies (during Brexit) to realise a tax
investment film slate. I created both digital & print materials for financial investment brochures, film
portfolios, distribution and presale packages, and short form books illustrated magazines for P&A purposes.
I set-up this company for virtual work on projects as a consultant and designer using my cross transferable
skills. My aim was to give me flexibility to retrain and start a family whilst travelling between Europe and the UK. I worked on a wide variety of projects drawing on my previous career experience. One standout project
was collaborating between the BFI, UK HMRC and Film production companies (during Brexit) to realise a tax
investment film slate. I created both digital & print materials for financial investment brochures, film
portfolios, distribution and presale packages, and short form books illustrated magazines for P&A purposes.
Print, Movie, International, Production, UP, ME
2012 - 2015
job
Design Lead & Structural Interior Architect
James Cubitts & Partners.
UK & EMEA
My role was as a lead designer project manager, client liaison and client account manager spread over
projects in the EMEA. I ran a team of six senior and two junior Architect & Interior designers in D&B of new
industrial and corporate facilities. In my time with Cubitts I completed projects with a real estate value of
£168m in addition to interior concepts of more than £27m. I delivered end-to-end design projects from
conception to delivery incorporating CAD, sketching, and planning, project & team workflow, budgeting,
presentation, site meetings and negotiations, etc.
I reignited static projects with past clients, in Libya, Kenya, Nigeria and Iraq creating project work in the
master planning phase and opening opportunities to rebuild company projects from the
1950/60's. Additionally, I pulled in new business leads with a confirmed value (before leaving) of
£4.2m and created new B2B partnerships, successful in providing best cost-effective solutions,
essential new technologies for both architecture and interiors as well as bespoke luxury products.
My role was as a lead designer project manager, client liaison and client account manager spread over
projects in the EMEA. I ran a team of six senior and two junior Architect & Interior designers in D&B of new
industrial and corporate facilities. In my time with Cubitts I completed projects with a real estate value of
£168m in addition to interior concepts of more than £27m. I delivered end-to-end design projects from
conception to delivery incorporating CAD, sketching, and planning, project & team workflow, budgeting,
presentation, site meetings and negotiations, etc.
I reignited static projects with past clients, in Libya, Kenya, Nigeria and Iraq creating project work in the
master planning phase and opening opportunities to rebuild company projects from the
1950/60's. Additionally, I pulled in new business leads with a confirmed value (before leaving) of
£4.2m and created new B2B partnerships, successful in providing best cost-effective solutions,
essential new technologies for both architecture and interiors as well as bespoke luxury products.
Design, Project Manager, B2B, Account Manager, CAD, Workflow, Architecture, Interior, Manager
2008 - 2015
job
Lead Project Designer & Business Manager
Posh Nosh.
UK
Working directly with a business owner I was commissioned in designing, building and implementing four new
businesses in Bath and London to accommodate the owner's relocation to Bath. Amici restaurant - London,
Opium bar - Bath, Teatime café - Bath, Freedog activity Centre - Bristol. Using my transferable skills in production, design and F&B, I was able to design turn-key solutions for three of the businesses; Amici, Opium and Teatime, from structural planning, D&B, heritage planning consent, interior design, digital collateral
(graphic and web design, Social Media channels and marketing) as well as integrated business management.
The Freedog business came later after years of research and accruing investment partners. Amici, Teatime and Freedog were successfully sold on.
KZ Designs
Working directly with a business owner I was commissioned in designing, building and implementing four new
businesses in Bath and London to accommodate the owner's relocation to Bath. Amici restaurant - London,
Opium bar - Bath, Teatime café - Bath, Freedog activity Centre - Bristol. Using my transferable skills in production, design and F&B, I was able to design turn-key solutions for three of the businesses; Amici, Opium and Teatime, from structural planning, D&B, heritage planning consent, interior design, digital collateral
(graphic and web design, Social Media channels and marketing) as well as integrated business management.
The Freedog business came later after years of research and accruing investment partners. Amici, Teatime and Freedog were successfully sold on.
KZ Designs
Marketing, Social Media, Design, Research, Web design, Business Management, Management, Interior, Web, Production, Social, Café, Manager
2011 - 2012
job
Creative Designer
UI Design.
UK
My role here to design bespoke, experiential POS for international branding campaigns. My main project was for Victor Rolfe by LVMH. Using Auto Cad, SketchUp & Podium, V-Ray & 3D Studio Max I achieved a green light
for my set and POS designs which are still being used, globally. Working within a team, client facing and the
manufacturing studio I delivered a comprehensive package of both visual presentation design incorporating
style sheets design instructions and manufacturing schematics as well as mood boards and visualisations for FF&E. This included creating on budget and cost-effective procurement streams for the FF&E that was
necessary for the accompanying set-dress.
My role here to design bespoke, experiential POS for international branding campaigns. My main project was for Victor Rolfe by LVMH. Using Auto Cad, SketchUp & Podium, V-Ray & 3D Studio Max I achieved a green light
for my set and POS designs which are still being used, globally. Working within a team, client facing and the
manufacturing studio I delivered a comprehensive package of both visual presentation design incorporating
style sheets design instructions and manufacturing schematics as well as mood boards and visualisations for FF&E. This included creating on budget and cost-effective procurement streams for the FF&E that was
necessary for the accompanying set-dress.
Design, Branding, Budget, Procurement, CAD, Sketchup, Presentation Design, Pos, 3D, International
2010 - 2011
job
Lead Designer Manager
Club Hotels & Harry's Intl PTE/Ministry of Design PTE.
Malaysia
Returning to Singapore I joined MOD and was placed in the lead design role in remodelling the chain of Club
hotels. I was tasked with remodelling both structural interior and high spec commercial interiors for the communal guest areas and three partnership restaurants across two sites in Singapore and KL. I was working with a fantastic design team of mixed age and nationality to deliver a turnkey solution to the clients whilst
maintaining operational function for the hotels. I and my team had free range for the Interior style guidelines
due to the partnership between the restaurants and clients, thereby we created a VIP Club style that could be
rolled out for future scope projects, airport club lounges and Modular Metro outlets.
Returning to Singapore I joined MOD and was placed in the lead design role in remodelling the chain of Club
hotels. I was tasked with remodelling both structural interior and high spec commercial interiors for the communal guest areas and three partnership restaurants across two sites in Singapore and KL. I was working with a fantastic design team of mixed age and nationality to deliver a turnkey solution to the clients whilst
maintaining operational function for the hotels. I and my team had free range for the Interior style guidelines
due to the partnership between the restaurants and clients, thereby we created a VIP Club style that could be
rolled out for future scope projects, airport club lounges and Modular Metro outlets.
Design, Interior, Manager
2005 - 2007
job
Structural & Interior Designer FF&E
unknown.
Europe
Working as part of a small team of designers and contractors my role was client focussed high-end design as
well as B2B procurement, custom manufacture and installation. Enabling projects to come to life within difficult
constraints of planning permissions, heritage and commercial restrictions, location logistics, imports and project
cost. My work added a new dynamic to the company's portfolio with a 'sensational retrospective' response to design, and covered D&B and redesign of several high-end properties both residential and commercial in Paris,
London, Singapore, Bali, HK and KL. My FF&E work also covered the bespoke design and manufacture of several
key one-off pieces for higher spec. clients, my Money Table & Modular Light wall, amongst others. I was asked
to make a return for their commission for F1 Rocks in 2009 by Done and Dusted as I had previously worked with the D&D team at T4OTB. The project encompassed a 3-night rock concert for the launch F1's new night circuit in Singapore. We created backstage design, VIP lounges with F&B services and dressing rooms for A List Talent
within Fort Canning.
Working as part of a small team of designers and contractors my role was client focussed high-end design as
well as B2B procurement, custom manufacture and installation. Enabling projects to come to life within difficult
constraints of planning permissions, heritage and commercial restrictions, location logistics, imports and project
cost. My work added a new dynamic to the company's portfolio with a 'sensational retrospective' response to design, and covered D&B and redesign of several high-end properties both residential and commercial in Paris,
London, Singapore, Bali, HK and KL. My FF&E work also covered the bespoke design and manufacture of several
key one-off pieces for higher spec. clients, my Money Table & Modular Light wall, amongst others. I was asked
to make a return for their commission for F1 Rocks in 2009 by Done and Dusted as I had previously worked with the D&D team at T4OTB. The project encompassed a 3-night rock concert for the launch F1's new night circuit in Singapore. We created backstage design, VIP lounges with F&B services and dressing rooms for A List Talent
within Fort Canning.
Design, B2B, Procurement, Logistics, Interior, Redesign
1999 - 2007
freelance
Freelance
Picture on the Wall.
UK/Europe/Asia
After working freelance as an Art Director/Production Designer for 2 years, I created POTW with a partner to write, produce, direct and design, films, commercials and corporates. We underwent significant industry
training and BECTU affiliated before launching. We created a strong industry network of crew, post-production
and tech facilities and an extraordinarily strong Production Design book. Our corporate clients were Barclays
Bank, KPMG, UCL and the COI. Commercial clients were Canal+, RAI Sports, Cobra beer, Warp Records,
Ministry of Sound, Sony Itoy. We used the commercial and corporate work to finance and co-produce
our own slate of films. These achieved success at festivals worldwide with prestigious awards and a successful sales record, eventually becoming BAFTA members. Over the eight years, we'd made a slate of forty-seven productions before I stepped down to pursue other areas of design.
UX/UI Design UX Research Graphic Design Art Direction Interior Architecture
After working freelance as an Art Director/Production Designer for 2 years, I created POTW with a partner to write, produce, direct and design, films, commercials and corporates. We underwent significant industry
training and BECTU affiliated before launching. We created a strong industry network of crew, post-production
and tech facilities and an extraordinarily strong Production Design book. Our corporate clients were Barclays
Bank, KPMG, UCL and the COI. Commercial clients were Canal+, RAI Sports, Cobra beer, Warp Records,
Ministry of Sound, Sony Itoy. We used the commercial and corporate work to finance and co-produce
our own slate of films. These achieved success at festivals worldwide with prestigious awards and a successful sales record, eventually becoming BAFTA members. Over the eight years, we'd made a slate of forty-seven productions before I stepped down to pursue other areas of design.
UX/UI Design UX Research Graphic Design Art Direction Interior Architecture
Finance, Asia, Production, Interior, Direction, Network, Art director, Architecture, Sales, Design, UI, Training, UX, Research, Graphic design, UI Design, Art Direction
2001 - 2006
job
Director & Designer
Razor.
UK
I realised that there was a gap in the market in large format/scenic backgrounds. I set up Razor, primarily for to
digitally print large format designs on different substrates using third party companies in China, Belgium and
Holland. Razor provided scenic artwork for theatrical film, television and theatre and following market trends also diversified into Digi-wallpapers with its own artwork library. Also, through partnerships with European
manufacturers we were able to bring large scale ethical and vegan printing to the UK. I sold the company to
partners after moving to Asia.
I realised that there was a gap in the market in large format/scenic backgrounds. I set up Razor, primarily for to
digitally print large format designs on different substrates using third party companies in China, Belgium and
Holland. Razor provided scenic artwork for theatrical film, television and theatre and following market trends also diversified into Digi-wallpapers with its own artwork library. Also, through partnerships with European
manufacturers we were able to bring large scale ethical and vegan printing to the UK. I sold the company to
partners after moving to Asia.
Artwork, Print, Movie, Razor, China, Asia, UP
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