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jobs
Jonathan Gordon
,
London, United Kingdom
Experience
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2018 - ?
job
Global Copy and Content Manager
REN Clean Skincare.
Sole responsibility for crafting and maintaining brand Tone
of Voice across all mediums
● Sole responsibility for all UK DTC copy, including homepage,
PDP and long-form editorial content
● Responsible for NPD content ideation, including in-store and digital activations, naming conventions, and product and ingredient storytelling
● Responsible for copy on (pre-translation) French, US, and Ireland sites, sign-o on all other copy assets in territories
with non-DTC sites including China and Australia, plus all
Pure Player sites
● Sub editing Social copy in an ad-hoc advisory capacity
● Redesigning site PDPs, Homepage and Blog with a best-in-class Content Strategy
of Voice across all mediums
● Sole responsibility for all UK DTC copy, including homepage,
PDP and long-form editorial content
● Responsible for NPD content ideation, including in-store and digital activations, naming conventions, and product and ingredient storytelling
● Responsible for copy on (pre-translation) French, US, and Ireland sites, sign-o on all other copy assets in territories
with non-DTC sites including China and Australia, plus all
Pure Player sites
● Sub editing Social copy in an ad-hoc advisory capacity
● Redesigning site PDPs, Homepage and Blog with a best-in-class Content Strategy
Storytelling, Content, Npd, Blog, Content strategy, China, Naming, Social, Manager
2016 - 2018
job
UK Copywriter
MADE.COM.
Copywriting, online and o ine. Product, marketing copy,
CRM, SEM copy as necessary
● Establishing and maintaining MADE Tone of Voice, while training Freelance members
● Content ideation for newsletters, social media and on-site landing pages
● Suggest and implement process changes to improve internal
e ciency
● Subedit copy of junior team members ● Working with buying, supply chain, marketing,
merchandising and studio team to ensure products are
released and communicated e ectively
● Project managing translation process and release of new
SKUs in French, German and Dutch territories
● Assisting transition of Magento to PIM platform - including training and problem reporting
● Line managing Content Administrator role
CRM, SEM copy as necessary
● Establishing and maintaining MADE Tone of Voice, while training Freelance members
● Content ideation for newsletters, social media and on-site landing pages
● Suggest and implement process changes to improve internal
e ciency
● Subedit copy of junior team members ● Working with buying, supply chain, marketing,
merchandising and studio team to ensure products are
released and communicated e ectively
● Project managing translation process and release of new
SKUs in French, German and Dutch territories
● Assisting transition of Magento to PIM platform - including training and problem reporting
● Line managing Content Administrator role
Marketing, Social Media, Copywriting, CRM, Copywriter, Training, Magento, SEM, Landing pages, Content, Online, Administrator, PIM, Social, Platform, SEM
2014 - 2016
job
MEDIA 10, Marketing and Web Content Executive
Grand Designs, Good Homes, Gurgle, ICON, OnO ce.
● Creating new and editing existing site content. Writing product and editorial copy
● Implementing SEO strategy
● Reporting site performance, social media activity, subscription e ectiveness
● Managing Grand Designs Magazine social media. Increased
Facebook following by 59% and site tra c from social by
296% in 5 months
● Managing newsletter campaigns
● Reporting user acquisition from social media and newsletter performance
● Sourcing reader o er and subscription incentives
● CMS upgrade testing and problem reporting
● Competitor research and analysis
● Implementing SEO strategy
● Reporting site performance, social media activity, subscription e ectiveness
● Managing Grand Designs Magazine social media. Increased
Facebook following by 59% and site tra c from social by
296% in 5 months
● Managing newsletter campaigns
● Reporting user acquisition from social media and newsletter performance
● Sourcing reader o er and subscription incentives
● CMS upgrade testing and problem reporting
● Competitor research and analysis
Marketing, Social Media, Seo, Writing, Web content, CMS, Research, Facebook, C, Sourcing, Content, Testing, Web, Social
My education
University of Ulster
BSc, Public Relations
BSc, Public Relations
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