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Female health content writer
Olivia Cassano
,
London, United Kingdom
Experience
Skills
I'm offering
Hi, I’m Olivia — but you can call me Liv👋 I'm a freelance journalist, content writer and editor with over six years of experience working across digital media platforms and femtech brands.
I began writing professionally as a lifestyle and wellness feature written for publications like Refinery29, Cosmopolitan, Metro, Dazed and more. I write primarily about sexual health, reproductive rights, and the wellness industry.
Formerly, I was the Content Editor at Daye, where I launched and managed Vitals, Daye’s educational content platform — which accounted for 28% of new user acquisition (big up myself) while I was the editor. I also managed Daye’s social media channels, growing the brand’s Instagram following to 50k+ and securing the coveted blue tick. I also created a vital TikTok video that got over 1M views and over 20k followers in under a week.
I’m now a freelance content specialist, helping startups in the femtech and wellness space scale their content strategy (and make some truly awesome, Google-ranking copy).
Other (random) facts about me:
💁🏼♀️ My Myers-Brigg personality is Adventurer ISFP-A / ISFP-T, which means I have “a certain irresistible charm” (true), and that I am “easily stressed” (also true).
📝 At 17 I launched a column for a local news magazine – the column still exists today, a decade on!
🤪 I was baptised by a drunk priest.
💌 Whether you're looking for content that is science-backed, SEO-driven, engaging and witty, or you need a helping hand putting together a content style guide for your brand, slide into my email at ****@*****.***
I began writing professionally as a lifestyle and wellness feature written for publications like Refinery29, Cosmopolitan, Metro, Dazed and more. I write primarily about sexual health, reproductive rights, and the wellness industry.
Formerly, I was the Content Editor at Daye, where I launched and managed Vitals, Daye’s educational content platform — which accounted for 28% of new user acquisition (big up myself) while I was the editor. I also managed Daye’s social media channels, growing the brand’s Instagram following to 50k+ and securing the coveted blue tick. I also created a vital TikTok video that got over 1M views and over 20k followers in under a week.
I’m now a freelance content specialist, helping startups in the femtech and wellness space scale their content strategy (and make some truly awesome, Google-ranking copy).
Other (random) facts about me:
💁🏼♀️ My Myers-Brigg personality is Adventurer ISFP-A / ISFP-T, which means I have “a certain irresistible charm” (true), and that I am “easily stressed” (also true).
📝 At 17 I launched a column for a local news magazine – the column still exists today, a decade on!
🤪 I was baptised by a drunk priest.
💌 Whether you're looking for content that is science-backed, SEO-driven, engaging and witty, or you need a helping hand putting together a content style guide for your brand, slide into my email at ****@*****.***
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Italian
Fluently
Available
My experience
2021 - ?
freelance
SEO Writer
ZOE.
Seo
2021 - ?
freelance
Writer
Evvy.
2021 - ?
freelance
Content Lead
Jude.
Content
2016 - ?
freelance
Freelance Journalist
Fluent in English and Italian.
Regular bylines for Cosmopolitan, Refinery29 UK, Metro, Dazed
Digital, Bellesa and Unbound. I covered topics spanning across sexual & reproductive health, tech, wellness trends, beauty, mental health and pop culture.
I successfully delivered the best performing piece of branded content for Refinery29, in partnership with Freya. This led to being awarded
repeat work across other brand campaigns including Adidas, Sloggi and Rightmove.
I was asked to join Dazed Beauty as a freelance contributor in
preparation for the platform launch in July 2018.
Digital, Bellesa and Unbound. I covered topics spanning across sexual & reproductive health, tech, wellness trends, beauty, mental health and pop culture.
I successfully delivered the best performing piece of branded content for Refinery29, in partnership with Freya. This led to being awarded
repeat work across other brand campaigns including Adidas, Sloggi and Rightmove.
I was asked to join Dazed Beauty as a freelance contributor in
preparation for the platform launch in July 2018.
Journalist, Content, Health
2019 - 2021
job
Content Editor
Daye.
Editor of Daye's content platform, Vitals, which accounts for 28% of new user acquisition and has over 120k monthly views.
Responsible for creating a content schedule and distribution strategy to
drive website traffic and deliver on company KPIs.
Researched, produced and commissioned SEO optimised content that converted across every touchpoint (blog, social, e-commerce, emails, Klaviyo. paid ads, press releases, etc) while in line with brand TOV.
Social media management and content creation across Instagram,
Twitter, TikTok and Pinterest.
In one year I grew our Instagram following into a +50k strong
community (larger than all our UK competitors) with a verified profile.
I also successfully created a viral TikTok video with over 1M views, growing our following by over 20k users in just under a week.
Facilitated and hosted several community and B2B events.
Secured and fostered a partnership with the UK's leading sexual health
charity, Brook, for an RSE book of which I am the editor.
Responsible for creating a content schedule and distribution strategy to
drive website traffic and deliver on company KPIs.
Researched, produced and commissioned SEO optimised content that converted across every touchpoint (blog, social, e-commerce, emails, Klaviyo. paid ads, press releases, etc) while in line with brand TOV.
Social media management and content creation across Instagram,
Twitter, TikTok and Pinterest.
In one year I grew our Instagram following into a +50k strong
community (larger than all our UK competitors) with a verified profile.
I also successfully created a viral TikTok video with over 1M views, growing our following by over 20k users in just under a week.
Facilitated and hosted several community and B2B events.
Secured and fostered a partnership with the UK's leading sexual health
charity, Brook, for an RSE book of which I am the editor.
Management, Platform, Send grid, Social, Health, Community, Speaker, Pinterest, Adobe, Blog, Twitter, Content, Website, Blogger, Social Media, ADS, E-commerce, Instagram, UX, Social media management, Research, Illustrator, Video, B2B, Content creation, Seo, Wordpress
My education
Goldsmiths University of Foundation fm
Bachelors, Media and Communication
Bachelors, Media and Communication
International School of Florence
Secondary, English
Secondary, English
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