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Data & Analytics Engineer | SQL | KPI Dashboards & BI Optimization
Vibe Harboe Christensen
,
Vanløse, Denmark
Experience
Other titles
Skills
I’m offering
I am a Data & Analytics Engineer specialized in SQL, KPI dashboards, and BI optimization.
With more than 15 years of experience across startups, scaleups, and international companies, I have built a career turning complex data into clear insights and measurable results.
I have designed KPI frameworks and dashboards in Snowflake, Lightdash, and dbt, automated reporting flows using LEAN methods, and trained 35+ stakeholders to adopt a data-driven approach across teams.
My strength is combining solid technical expertise with strong business understanding – always with a focus on creating value that drives both daily operations and strategic decision-making.
📂 Explore cases and portfolio at http://*****.***
With more than 15 years of experience across startups, scaleups, and international companies, I have built a career turning complex data into clear insights and measurable results.
I have designed KPI frameworks and dashboards in Snowflake, Lightdash, and dbt, automated reporting flows using LEAN methods, and trained 35+ stakeholders to adopt a data-driven approach across teams.
My strength is combining solid technical expertise with strong business understanding – always with a focus on creating value that drives both daily operations and strategic decision-making.
📂 Explore cases and portfolio at http://*****.***
Markets
Rest of Euro area
Denmark
Sweden
Singapore
Australia
Rest of the World
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
Danish
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Founder & Business Intelligence Advisor
VIBE Group.
Helping startups, founders and growing teams turn insight into action.
VIBE Group delivers tailored advisory within Business Development & Operations, BI strategy, KPI structuring and process optimization – empowering early-stage companies to make smarter, faster decisions.
From stakeholder alignment to CRM workflows and strategic dashboards, my goal is to help businesses create clarity, scale operations, and focus on what truly drives growth.
Driven by the belief that local entrepreneurship fuels stronger communities.
Read more at --> www.vibegroup.dk
VIBE Group delivers tailored advisory within Business Development & Operations, BI strategy, KPI structuring and process optimization – empowering early-stage companies to make smarter, faster decisions.
From stakeholder alignment to CRM workflows and strategic dashboards, my goal is to help businesses create clarity, scale operations, and focus on what truly drives growth.
Driven by the belief that local entrepreneurship fuels stronger communities.
Read more at --> www.vibegroup.dk
Self employed, Business development, Business Optimization, Operation, B2B Sales
2024 - 2024
freelance
Business Development Specialist
WhistleSystem.
At WhistleSystem – Denmark’s leading whistleblower platform – I led strategic business development with a data-driven mindset.
I helped structure KPI flows and performance metrics, supported onboarding and churn-prevention efforts, and worked closely with product and compliance to scale operations in line with legal requirements and commercial goals.
Key responsibilities:
• Drove lead generation, CRM optimization, and high-conversion outreach
• Built strategic partnerships and negotiated SaaS contracts with enterprise clients
• Contributed to reporting, user flow design and insight-based client success strategies
I helped structure KPI flows and performance metrics, supported onboarding and churn-prevention efforts, and worked closely with product and compliance to scale operations in line with legal requirements and commercial goals.
Key responsibilities:
• Drove lead generation, CRM optimization, and high-conversion outreach
• Built strategic partnerships and negotiated SaaS contracts with enterprise clients
• Contributed to reporting, user flow design and insight-based client success strategies
Strategy and business development, Business Intelligence
2022 - 2024
job
Head of Ageras Advisory DK & KPI Lead
Ageras.
At Ageras, I led operations for the Danish market and was the primary architect of the company’s KPI structure across 6 countries (DK, NO, SE, NL, DE & US). I built BI dashboards in SQL and Snowflake, and helped transform sales and client performance data into decision-ready insight.
My focus was to create scalable reporting tools, track ROI, supply-demand metrics, and reduce churn – while supporting commercial, product and leadership teams with stakeholder-driven dashboards.
Key contributions:
• Developed KPI frameworks and dashboards in SQL, Lightdash and Snowflake
• Supported 35+ stakeholders with training, adoption and ongoing optimization
• Managed partner relations with accountants, auditors, lawyers and legal experts
• Led the rollout of the Ageras Ambassador Program v1.0 across multiple SaaS platforms
• Designed onboarding flows for Tellow, Billy, Kontist and Salary integrations
My focus was to create scalable reporting tools, track ROI, supply-demand metrics, and reduce churn – while supporting commercial, product and leadership teams with stakeholder-driven dashboards.
Key contributions:
• Developed KPI frameworks and dashboards in SQL, Lightdash and Snowflake
• Supported 35+ stakeholders with training, adoption and ongoing optimization
• Managed partner relations with accountants, auditors, lawyers and legal experts
• Led the rollout of the Ageras Ambassador Program v1.0 across multiple SaaS platforms
• Designed onboarding flows for Tellow, Billy, Kontist and Salary integrations
KPI, Optimization and development of processes, Management customer service, Strategic partnerships, Data Analysis, Business development, Business Intelligence, Project Management
2021 - 2023
freelance
Operations & System Strategist (CO-Founder)
B-BYG.
As Deputy Executive Director, I supported the full development of this early-stage company – from business planning to operational execution. I was responsible for sales management, crew coordination, budgeting, and administrative setup.
In parallel, I led the company’s digital identity: from logo and visual concept to website and branded assets. All designs were tailored to strengthen market presence and client perception in a competitive industry.
Key contributions:
• Built and maintained business structure, financial operations, and sales workflows
• Designed full digital brand identity using Photoshop, Illustrator and Webflow
• Developed marketing assets including flyers, branded workwear, and large-scale banners
• Drove client acquisition through structured pitch materials and value-focused dialogue
In parallel, I led the company’s digital identity: from logo and visual concept to website and branded assets. All designs were tailored to strengthen market presence and client perception in a competitive industry.
Key contributions:
• Built and maintained business structure, financial operations, and sales workflows
• Designed full digital brand identity using Photoshop, Illustrator and Webflow
• Developed marketing assets including flyers, branded workwear, and large-scale banners
• Drove client acquisition through structured pitch materials and value-focused dialogue
Optimization and development of processes, Business development, Operations manager, Graphic design, Production of website
2021 - 2022
freelance
Product & Business Developer | Digital Design Lead
VITARO ApS.
At Vitaro, I supported the refinement of a digital health product with a focus on user logic, branding and performance. I developed the full calculation method behind the company’s digital diet plan and optimized existing design and web components to enhance usability and scale.
Key contributions:
• Developed the core logic for the platform’s dietary recommendation system
• Redesigned and optimized the WordPress website, including structure and flows
• Delivered mockups, visual content and UI improvements for existing modules
• Created a new brand identity, incl. logo, product visuals and marketing materials
• Collaborated with founders to align product experience with strategic goals
Key contributions:
• Developed the core logic for the platform’s dietary recommendation system
• Redesigned and optimized the WordPress website, including structure and flows
• Delivered mockups, visual content and UI improvements for existing modules
• Created a new brand identity, incl. logo, product visuals and marketing materials
• Collaborated with founders to align product experience with strategic goals
Product and business development, Graphic design, Web design, Logo Design, Adobe Photoshop, Adobe Illustrator, Digital design, Software development, Website Optimization, Wordpress
2018 - 2021
job
Commercial Strategy & KPI Lead
Hopper ApS.
At Hopper, I led the build-out of the commercial function across five countries – combining strategic sales development with KPI frameworks and operational structure.
My role included setting up sales infrastructure, segmentations, performance metrics, and LEAN-based processes. I negotiated international B2B agreements and developed a full suite of tools to support growth, onboarding and reporting.
Key contributions:
• Established key partnerships with tech and software distributors in DK, NO, SE, FI & DE
• Built sales ops from the ground up: from team structure to pitch flows and reporting tools
• Designed workflows, segmentation models and internal sales metrics
• Implemented LEAN methods for inventory and order management efficiency
• Created internal playbooks, onboarding materials and process documentation
My role included setting up sales infrastructure, segmentations, performance metrics, and LEAN-based processes. I negotiated international B2B agreements and developed a full suite of tools to support growth, onboarding and reporting.
Key contributions:
• Established key partnerships with tech and software distributors in DK, NO, SE, FI & DE
• Built sales ops from the ground up: from team structure to pitch flows and reporting tools
• Designed workflows, segmentation models and internal sales metrics
• Implemented LEAN methods for inventory and order management efficiency
• Created internal playbooks, onboarding materials and process documentation
Electronics, Manager, Procedures, International, B2B, Planning, Webshop, Sale
2018 - 2018
freelance
Marketing & Communications Strategist
Complete Event.
Specialized in strategic marketing on LinkedIn and social media platforms, implementing comprehensive communication plans. Executed graphical tasks and video productions to enhance online visibility. Additionally, focused on optimizing company profiles and product portfolios.
Led the build of in-house events, including mobile Mystery Boxes and escape rooms for team-building activities. Assisted leadership in procurement and general operational tasks.
Skills: Strategic Marketing · Video Production · Event Planning · Operational Support · Graphic Design
Led the build of in-house events, including mobile Mystery Boxes and escape rooms for team-building activities. Assisted leadership in procurement and general operational tasks.
Skills: Strategic Marketing · Video Production · Event Planning · Operational Support · Graphic Design
Marketing, Video Production, Marketing, Teambuilding, Graphical tasks
2016 - 2018
job
Customer Success & Operations Lead
Evendo Danmark & LTD.
At Evendo, I held cross-functional leadership roles across product, sales and customer success. I built the company’s partner portfolio, created internal flows and systems, and helped scale both customer operations and team onboarding.
Starting as Product Manager, I was promoted after four months to lead the sales and operations department – defining routines, onboarding, sales infrastructure, values and workflows from the ground up. Once stabilized, I transitioned into a full Customer Success role.
Key contributions:
• Built and managed a portfolio of 400+ partners, incl. Tivoli, Arp-Hansen Group & Nimb
• Developed internal CRM system, partner onboarding flows and product setup incl. SEO content
• Delivered proactive B2B & B2C support across channels (phone, chat, email) and 10+ key clients
• Conducted market screening, outreach, deal negotiation and partner activation
• Created the internal onboarding academy for new hires incl. training flows and documentation
• Supported management with procurement, finance and administrative operations
Starting as Product Manager, I was promoted after four months to lead the sales and operations department – defining routines, onboarding, sales infrastructure, values and workflows from the ground up. Once stabilized, I transitioned into a full Customer Success role.
Key contributions:
• Built and managed a portfolio of 400+ partners, incl. Tivoli, Arp-Hansen Group & Nimb
• Developed internal CRM system, partner onboarding flows and product setup incl. SEO content
• Delivered proactive B2B & B2C support across channels (phone, chat, email) and 10+ key clients
• Conducted market screening, outreach, deal negotiation and partner activation
• Created the internal onboarding academy for new hires incl. training flows and documentation
• Supported management with procurement, finance and administrative operations
Negotiation, Customer, Manager, Processes, Market analysis, Support, Procurement, Seo, Product descriptions, Economy, Product Manager, Sale, Recruitment, CRM, B2B
2014 - 2016
job
Founder & E-commerce Strategy Lead
EVERYTHING IS AWESOME.
I founded and ran an e-commerce concept focused on gadgets, electronics and geek culture. The business was built on a Magento platform and operated as a full-stack B2C webshop – combining purchasing, platform management, branding and logistics under one roof.
My focus was on structuring backend processes, driving SEO-based growth, and managing supplier relations across Europe.
Key contributions:
• Negotiated purchase agreements with key partners incl. Rubik’s Cube, Paladone (UK), KAS Design (FR)
• Built and maintained the Magento platform, incl. product listings and tech setup
• Developed and executed SEO and marketing strategy across Google & SoMe
• Created brand visuals and digital content for product storytelling
• Managed daily operations incl. order flow, customer support and inventory planning
My focus was on structuring backend processes, driving SEO-based growth, and managing supplier relations across Europe.
Key contributions:
• Negotiated purchase agreements with key partners incl. Rubik’s Cube, Paladone (UK), KAS Design (FR)
• Built and maintained the Magento platform, incl. product listings and tech setup
• Developed and executed SEO and marketing strategy across Google & SoMe
• Created brand visuals and digital content for product storytelling
• Managed daily operations incl. order flow, customer support and inventory planning
Google analytics, International sales, International market development, Business Optimization, Product and business development, Adobe Illustrator, Adobe Photoshop, Logo Design, Web design, Shopify, Social Media, Google adwords, Entrepreneurship, Seo, Online marketing, Graphic design, Ecommerce, Cold canvas, Strategic partnerships, Market and customer analyzes, Branding, Business Planning, Startups
2006 - 2016
job
Store Manager | KPI & Operations Strategist in Retail
Statoil Fuel & Retail A/S (Nu Circle K).
At Statoil, I led high-volume retail operations and was trusted to turn around underperforming stores. Over a 10-year period, I managed operations across five different locations – each selected due to performance challenges. This is where my passion for data-driven performance, process structure and KPI strategy was forged – on the frontline and long before I had the job title to match.
I led teams of up to 20 staff, optimized workflows, implemented LEAN and 5S methodologies, and served as a business partner to HQ finance – responsible for KPI tracking, budget alignment and operational improvements. My ability to identify core issues, build scalable routines and lead through structure consistently delivered measurable results.
Key contributions:
• Selected to lead underperforming stores – all successfully stabilized and optimized through structured execution
• Designed local KPI routines, sales performance metrics, and forecasting tools
• Served as primary contact for HQ audits, ensuring full inventory and financial compliance
• Led recruitment, onboarding, scheduling, and day-to-day operational execution
• Created national campaign materials (e.g. Bake-off brochure) distributed across all Danish stations
I led teams of up to 20 staff, optimized workflows, implemented LEAN and 5S methodologies, and served as a business partner to HQ finance – responsible for KPI tracking, budget alignment and operational improvements. My ability to identify core issues, build scalable routines and lead through structure consistently delivered measurable results.
Key contributions:
• Selected to lead underperforming stores – all successfully stabilized and optimized through structured execution
• Designed local KPI routines, sales performance metrics, and forecasting tools
• Served as primary contact for HQ audits, ensuring full inventory and financial compliance
• Led recruitment, onboarding, scheduling, and day-to-day operational execution
• Created national campaign materials (e.g. Bake-off brochure) distributed across all Danish stations
Project Management, Optimization and development of processes, Process Optimization, Goal setting - KPI's, B2B & B2C Sales, Strategy and business development, Business Optimization, Lean management, Lean, Sales management, Change management, Sales Training, Coaching, Recruitment, Communication, Management, Team management, Management
My education
2025
-
?
Datacamp
Data & Analytics Engineer, Data Engineering
Data & Analytics Engineer, Data Engineering
2024
-
2025
Datacamp
Data Analyst in SQL, Programming
Data Analyst in SQL, Programming
Key skills acquired:
• SQL for analysis and reporting
• Data wrangling and transformation
• Statistical analysis and hypothesis testing
• Data visualization and storytelling
• Business intelligence and KPI tracking
• Communication of analytical findings
2021
Erhvervsakademiet Copenhagen Business Academy
Akademiuddannelse (AU), E-HANDEL - ONLINE SALG & MARKEDFØRING
Akademiuddannelse (AU), E-HANDEL - ONLINE SALG & MARKEDFØRING
• Lærte at bygge en webshop
• Facebook og andre sociale medier
• Konventering af besøgende til kunder (vha. diverse værktøjer til konventering optimering, brugervenligt design, købspsykologi, Google Analytics m.m
• Markedsføring i søgemaskiner (SEO & Google Ads)
• Email markedsføring - på autopilot
• Krisekommunikation & Reputation Management
2018
Ledernes Kompetence Center
Akademiuddannelse (erhvervsrettet lederuddannelse), FORANDRINGSLEDELSE/BUSINESS CHANGE MANAGEMENT
Akademiuddannelse (erhvervsrettet lederuddannelse), FORANDRINGSLEDELSE/BUSINESS CHANGE MANAGEMENT
Kompetencerne til at;
● Persontype teste med Garuda FokusProfil certificering.
● Gøre forandringer håndgribelige og overskuelige
● Styre forandringsprocesser, og komme sikkert i mål
● Skabe opbakning og motivation blandt medarbejdere, til at imødekomme forandring
2018
Ledernes Kompetence Center
Videregående erhvervsuddannelse, PRINCE2® Foundation Certificate in Project Management
Videregående erhvervsuddannelse, PRINCE2® Foundation Certificate in Project Management
Det er en metode, der blandt andet er med til at sikre, at alle årsagerne, der kan påvirke projektet i negativ grad, adresseres. Når de adresseres i tide og håndteres ud fra best practice, øger vi nemlig chancen for at køre et succesfuldt projekt i hus gevaldigt.
2015
Teknologisk Institut
Videregående erhvervsuddannelse, PROJEKTLEDELSE AF IT-PROJEKTER
Videregående erhvervsuddannelse, PROJEKTLEDELSE AF IT-PROJEKTER
● Overblik over, hvad der typisk går galt i IT-projekter, og hvordan det undgås
● Metoder og teknikker til ledelse af IT-projekter
2014
Copenhagen Business School - Handelshøjskolen
Akademiuddannelse, Projektleder
Akademiuddannelse, Projektleder
Nedenfor finder du et udpluk af de områder, hvor jeg kan træde til og hjælpe inden for projektledelse:
• sammenhæng og koordinering
• styring af omfang og indhold
• planlægning og styring af tid
• planlægning og styring af omkostninger
• kvalitetsledelse
• personaleledelse
• styring af kommunikation
• risikostyring
• styring af indkøbsaftaler.
2007
-
2010
Helweg & Pedersen
Diplomuddannelse, Leder
Diplomuddannelse, Leder
● Rekruttering
● Coaching
● Kommunikation
● Personale jura
VIRKSOMHEDSDRIFT
● Forretnings- og butiksforståelse
● Lager, analyse & svind
● LEAN & LEAN 5S lager
● Salg & Service
● HMS (Helse, Miljø & Sikkerhed)
● Regnskabsforståelse & økonomi
SHOP LEADERSHIP
Shop leadership en grundlæggende lederuddannelses for ledere i detail- og servicebrancherne.
● Det personlige lederskab og situationsbestemt ledelse
● Salgsledelse og forretningsudvikling i hverdagen
● Salgsplanlægning i butikshandlen
● Konceptanvendelse i salg og kundeservice
● Coaching som ledelsesværktøj
● Effektiv kommunikation i et kundekontaktcenter
● Ledelse og samarbejde
● Sammensætning og ledelse af teams og produktionsgrupper
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