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Business Director
Kate Mackinnon
,
Manchester, United Kingdom
Experience
Other titles
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I'm offering
Award- winning established Business Director with integrated agency experience. Worked in London, Manchester, Sydney and Paris on iconic brands. I have a wealth of global integrated experience including brand strategy, positioning, creative development, TV, print, radio, experiential, events, OOH, digital, social, influencer marketing. Creative, entrepreneurial and passionate about the work. Won several new business pitches including the i newspaper and International Committee of the Red Cross. Creative Equals Business Leader 2019.
Markets
United Kingdom
Language
English
Fluently
French
Good
My experience
2019 - 2020
job
Business Director
VMLY&R.
I get the best out of my teams and build strong relationships with all Clients dealing with multi
million pound portfolios. I understand Clients' business and objectives. I recently led the launch of a new global brand of nicotine pouches called Velo at VMLY&R. I worked closely with the Strategy
Director and Creative Director on the brand positioning, brand identity, tone of voice and creative of the integrated global tool kit which was rolled out in 30 markets and included TV, print, OOH,
digital, experiential. I also worked on a Vype Covid- 19 toolkit. I worked on the customer journey for all brands and I grew the business, spotting opportunities and uncovering new briefs. I also led
the pitch team for International Committee of the Red Cross, working on the strategy and creative
development and pitched to the Client in Geneva. I led the account and the Senior Client
relationship.
million pound portfolios. I understand Clients' business and objectives. I recently led the launch of a new global brand of nicotine pouches called Velo at VMLY&R. I worked closely with the Strategy
Director and Creative Director on the brand positioning, brand identity, tone of voice and creative of the integrated global tool kit which was rolled out in 30 markets and included TV, print, OOH,
digital, experiential. I also worked on a Vype Covid- 19 toolkit. I worked on the customer journey for all brands and I grew the business, spotting opportunities and uncovering new briefs. I also led
the pitch team for International Committee of the Red Cross, working on the strategy and creative
development and pitched to the Client in Geneva. I led the account and the Senior Client
relationship.
R, Print, Brand identity, TV, Development, International, Customer, LED
2019 - 2019
freelance
Freelance Senior Account Director
BJL.
Florette- Led the integrated campaign including TV, print, social, influencer marketing. Worked with an influencer agency. Involved in a workshop on new
product development. OpenMoney - Worked on the strategy and creative for a launch of a new
app OpenMoney. Euro 2020- Worked on the pitch for Euro 2020, design and experiential.
product development. OpenMoney - Worked on the strategy and creative for a launch of a new
app OpenMoney. Euro 2020- Worked on the pitch for Euro 2020, design and experiential.
Marketing, Design, Product development, Print, TV, Development, App, Campaign, Workshop, Social, LED
2018 - 2019
freelance
Freelance Senior Account Director
Creative Spark.
Remington and England Lacrosse- Digital campaigns.
2018 - 2018
freelance
Freelance Senior Account Director
Wella.
Led the strategy and creative work and worked with global influencers on an integrated
campaign including TV, print, digital. Worked closely with Project Director on production timeline and delivery.
campaign including TV, print, digital. Worked closely with Project Director on production timeline and delivery.
Print, TV, Production, Campaign, LED
2017 - 2018
freelance
Freelance Senior Account Director
VCCP.
J2O (Britvic)- Led the strategy and creative for a new integrated campaign for J20 introducing a
new CGI character called Mojo the alpaca. Involved in creative development and research groups
to get the campaign to market and help sell the work. Worked on 4 x TV ads, OOH, digital and retail. Worked closely with the Project Director on the production plan and timeline for delivery.
A-plan Insurance- Led the creation of a print campaign featuring A-Plan office staff.
new CGI character called Mojo the alpaca. Involved in creative development and research groups
to get the campaign to market and help sell the work. Worked on 4 x TV ads, OOH, digital and retail. Worked closely with the Project Director on the production plan and timeline for delivery.
A-plan Insurance- Led the creation of a print campaign featuring A-Plan office staff.
Retail, Research, ADS, Print, TV, Cgi, Insurance, Office, Development, Production, Campaign, LED
2017 - 2017
job
Business Director
True North.
LEGO Education and British Council- Brand strategy and design. Worked on the brand and design guidelines.
Design
2014 - 2017
job
Business Director
Atomic.
Cancer Research UK- Grew the CRUK business from retainer and project fee of £550k to £1
million. Managed the scope of work. Ran the Individual Giving and Legacy accounts and won the
Events part of the charity. Led the brief for the award- winning CRUK Life Garden. Prepared the ground to present innovative and ground breaking creative work to the Client. Integrated channels
include TV, DRTV, print, DM, digital, experiential. Worked closely with integrated producers.
The I newspaper- Won the pitch for the i newspaper. Led an integrated campaign including TV,
print and digital. Worked with the Strategy Director on data and segmentation and ran a
programmatic digital campaign in the run up to the 2016 election.
Manchester City FC- Led the pitch for Manchester City FC.
million. Managed the scope of work. Ran the Individual Giving and Legacy accounts and won the
Events part of the charity. Led the brief for the award- winning CRUK Life Garden. Prepared the ground to present innovative and ground breaking creative work to the Client. Integrated channels
include TV, DRTV, print, DM, digital, experiential. Worked closely with integrated producers.
The I newspaper- Won the pitch for the i newspaper. Led an integrated campaign including TV,
print and digital. Worked with the Strategy Director on data and segmentation and ran a
programmatic digital campaign in the run up to the 2016 election.
Manchester City FC- Led the pitch for Manchester City FC.
Research, Print, TV, Programmatic, Campaign, Winning, LED, UP
2013 - 2014
job
Business Director
Ogilvy London.
Dove - Worked on the strategy for new face and body products.
2012 - 2013
job
Business Director
DDB Paris.
Johnson & Johnson- Neutrogena, Aveeno, Clean & Clear- Involved in the strategy and creative.
Led shoots for beauty campaigns from Paris- TV, print, OOH, digital. Built strong relationships with Senior Clients across the business.
Led shoots for beauty campaigns from Paris- TV, print, OOH, digital. Built strong relationships with Senior Clients across the business.
Print, TV, LED
2009 - 2011
job
Draft FCB- Senior Account Director
unknown.
Nivea- Involved in the strategy and creative and led the shoot for This Morning TV idents in South
Africa. Led the campaign for Nivea For Men sponsorship of England FC- OOH, print and digital.
Post Office- Led the DM and digital campaign. Opened a new revenue stream with DRTV.
Africa. Led the campaign for Nivea For Men sponsorship of England FC- OOH, print and digital.
Post Office- Led the DM and digital campaign. Opened a new revenue stream with DRTV.
Print, TV, Office, Sponsorship, Campaign, LED
2008 - 2009
job
Account Director
Holler Sydney.
Lion Nathan- Digital campaigns.
2006 - 2008
job
Account Director
Publicis Mojo Sydney.
P&G - Vicks and Metamucil- TV, print, digital campaigns.
Print, TV
2000 - 2002
job
Account Executive
McCann- Erickson Manchester.
UPS - DM. Sainsbury's Bank- DM.
My education
2020
-
2021
The University of Manchester
PGCE, Secondary French
PGCE, Secondary French
1996
-
2000
The University of Leeds
BA Hons, English and French
BA Hons, English and French
1989
-
1996
Altrincham Grammar School for Girls
GCSEs/ A levels, N/a
GCSEs/ A levels, N/a
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