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5
jobs
Senior Creative
Lucy Hobbs
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Award-winning Senior Creative and founder of The Future is ND - the first ever network set to champion and empower neurodiversity in creative and tech.
Over two decades, I’ve been privileged to work at some of London’s best-known advertising and digital agencies where I enjoy developing concepts, art directing and writing for a variety of famous brands, across a mix of channels and platforms.
I am a neurodivergent thinker with super fast processing speeds and superior perceptual organisation, which means I was born to think big, fast, and deeply, and can intuitively turn valuable insights, ideas and data into culturally relevant ideas, stories, and experiences.
I'm forever curious, with a restless desire to learn new things and to evolve personally. I’m an open collaborator, an empathetic mentor and a hard-working and energetic asset to any team with a “get up and go and make things happen” attitude.
Recent creative work includes Creative Lead on the launch of 5 new Channel 5 programs, social media campaign creation for Purina Friskies at McCann, and pitch wins for Dolce Gusto at Digitas UK, One family Child Trust Fund at We are Futures, and Hasbro and Boden at Creative Drive.
Via my neurodiversity network, I organise and promote a program of events and workshops, and consult for organisations including Ogilvy, AKQA and Coca Cola. Most proud ND achievement was consulting on the content for Universal Music’s Creative Differences Handbook “A Handbook For Embracing Neurodiversity in the Creative Industries”.
Over two decades, I’ve been privileged to work at some of London’s best-known advertising and digital agencies where I enjoy developing concepts, art directing and writing for a variety of famous brands, across a mix of channels and platforms.
I am a neurodivergent thinker with super fast processing speeds and superior perceptual organisation, which means I was born to think big, fast, and deeply, and can intuitively turn valuable insights, ideas and data into culturally relevant ideas, stories, and experiences.
I'm forever curious, with a restless desire to learn new things and to evolve personally. I’m an open collaborator, an empathetic mentor and a hard-working and energetic asset to any team with a “get up and go and make things happen” attitude.
Recent creative work includes Creative Lead on the launch of 5 new Channel 5 programs, social media campaign creation for Purina Friskies at McCann, and pitch wins for Dolce Gusto at Digitas UK, One family Child Trust Fund at We are Futures, and Hasbro and Boden at Creative Drive.
Via my neurodiversity network, I organise and promote a program of events and workshops, and consult for organisations including Ogilvy, AKQA and Coca Cola. Most proud ND achievement was consulting on the content for Universal Music’s Creative Differences Handbook “A Handbook For Embracing Neurodiversity in the Creative Industries”.
Markets
United States
(Remote
only)
Canada
(On site
only)
United Kingdom
Lithuania
(On site
only)
Rest of Euro area
(Remote
only)
Denmark
(On site
only)
Norway
(On site
only)
Sweden
(On site
only)
Finland
(On site
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2021
freelance
Mr President - Confidential pitch
McCann Health London.
Awareness campaign ideas for Rotavirus/Rotarix and Polygrip campaign ideas
Elvis - Art direction and copywriting for Mondelēz - storyboards for Oreo football promotion and logo and script for Cadbury's Pralines
Barrows (WPP) - Creative Direction for Budweiser Brewing Group's annual conference, which was online this year due to COVID. Used existing content, and Brand Manager's scripts to create new edits to excite and engage businesses about Budweiser's future brand activity
Limitless - Branding and logo for a new change platform focused on unlocking the limitless potential of people from disadvantaged backgrounds
The Fifth - Influencer campaigns for Boots, Jet2 Holidays and Lyres. Worked with a talent manager, account director and a creative to develop concepts and client presentations
TBWA Health - Experiential exhibition concepts for clients including Teva/Adjovy (migraine medication) and Austedo (movement disorder medication).
Longer Contracts
Creative Drive (production company turned creative with a bit of help from me)
Creative lead on Philips Hue - scriptwriting, storyboarding and overseeing "how to", demo videos, instore promotions and social content. Also helped on successful pitches for Hasbro and Boden.
Channel 5
Led the launch of 5 new programmes, from concept to completion including - Blind Date, One Night With My Ex, Rich House Poor House, Mind The Age Gap and Elizabeth 1.
AFG McCann (1-year recurring)
Creative Team across Purina
• Friskies Social Campaign
With a small budget of 30k for a UK and Europe social media campaign, we sourced stock, briefed families to make content and rehashed some old US content.
• Gourmet Cat
Created a social media tool kit for use across Europe
• Felix Cat
Developed concepts that ended up here #uptomischeif campaign at Waterloo station.
• Bakers Dog
Wrote and rewrote loads of TV scripts
Digitas UK (1-year recurring)
Creative Pitch Team on Ikea, Barratt Homes, and Dulce Gusto - won 2 out of 3.
Awards
Elvis - Art direction and copywriting for Mondelēz - storyboards for Oreo football promotion and logo and script for Cadbury's Pralines
Barrows (WPP) - Creative Direction for Budweiser Brewing Group's annual conference, which was online this year due to COVID. Used existing content, and Brand Manager's scripts to create new edits to excite and engage businesses about Budweiser's future brand activity
Limitless - Branding and logo for a new change platform focused on unlocking the limitless potential of people from disadvantaged backgrounds
The Fifth - Influencer campaigns for Boots, Jet2 Holidays and Lyres. Worked with a talent manager, account director and a creative to develop concepts and client presentations
TBWA Health - Experiential exhibition concepts for clients including Teva/Adjovy (migraine medication) and Austedo (movement disorder medication).
Longer Contracts
Creative Drive (production company turned creative with a bit of help from me)
Creative lead on Philips Hue - scriptwriting, storyboarding and overseeing "how to", demo videos, instore promotions and social content. Also helped on successful pitches for Hasbro and Boden.
Channel 5
Led the launch of 5 new programmes, from concept to completion including - Blind Date, One Night With My Ex, Rich House Poor House, Mind The Age Gap and Elizabeth 1.
AFG McCann (1-year recurring)
Creative Team across Purina
• Friskies Social Campaign
With a small budget of 30k for a UK and Europe social media campaign, we sourced stock, briefed families to make content and rehashed some old US content.
• Gourmet Cat
Created a social media tool kit for use across Europe
• Felix Cat
Developed concepts that ended up here #uptomischeif campaign at Waterloo station.
• Bakers Dog
Wrote and rewrote loads of TV scripts
Digitas UK (1-year recurring)
Creative Pitch Team on Ikea, Barratt Homes, and Dulce Gusto - won 2 out of 3.
Awards
Online, Platform, President, Gourmet, Manager, UP, ME, LED, Contracts, Brand manager, Demo, Social, Talent manager, Campaign, Production, Social Media, Health, Direction, TV, Content, Storyboards, SoMe, Logo, Contracts, Budget, Creative direction, Art Direction, Branding, Copywriting
My education
London College of Communication
Bachelors, Graphic Design
Bachelors, Graphic Design
Epsom School of Art AND Design
Hndhncorequivalent, Art & Design
Hndhncorequivalent, Art & Design
?
-
2019
D&AD and The Berlin School of Leadership
N/a, N/a
N/a, N/a
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