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2
jobs
17 Years Integrated Strategy: Brand, Digital, Social, CRM, Global, US and UK
Haifa Barbari
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Strategist | Coach | Content Creator | Featured in: BBC News, Bustle, AskMen, Refinery29, WomensOwn & GB News
Brand & Content that works: Solving brand problems with integrated strategy, winning with designing a customer experience that people will want to come back to, personalized engaging content, and leveraging automation and data tools to optimize engagement.
Over 15 years in health and wellness advertising in UK, US and Global markets. Developing integrated models and supporting client brands with unifying strategy, customer experience, app strategy, social media and content strategy
Lifestyle content creator featured in mainstream media. Offer content strategy and creation for lifestyle brands
Brand & Content that works: Solving brand problems with integrated strategy, winning with designing a customer experience that people will want to come back to, personalized engaging content, and leveraging automation and data tools to optimize engagement.
Over 15 years in health and wellness advertising in UK, US and Global markets. Developing integrated models and supporting client brands with unifying strategy, customer experience, app strategy, social media and content strategy
Lifestyle content creator featured in mainstream media. Offer content strategy and creation for lifestyle brands
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Available
My experience
2017 - ?
job
Head of Integrated Brand Strategy & CX
Saatchi Wellness.
UK
Senior leadership position, hired to drive agency transformation by developing an integrated strategy model, team, capabilities and platforms to reflect integration from high level strategic plans through to delivering an integrated multi-channel customer experience. Covering brand, social, digital, analytics, and upskilling the agency with behaviour change models connected to an integrated strategy & customer experience development approach.
Day-to-day Responsibilities
• Senior strategic partner for global health and health tech clients across brand building, product development, integrated marketing.
• Leading development of insight driven commercial strategy, positioning, branding, core messages, campaign platforms & customer experiences
• Managing teams to implementing strategy day to day and measure success through data and analytics for future optimization
• Capability development, strategic product development, training: 10 year innovation, learning lab, glocal co-lab, behavior change design, brand strategy, content strategy, social strategy, CRM strategy, analytics
• Corporate strategy for agency (vision, mission, capabilities)
• Assessment, selection, onboarding and agency roll out of digital/multichannel platforms to drive a connected multi-channel experience
• Identification of new vendor partners
• Digital transformation training for entire agency
• Agency PR strategy development including thought leadership content strategy, and participation in delivering thought leadership
• New business generation and participation
• Weekly SLT meetings, monthly board meetings
• Hiring, managing, mentoring team
• Mentor for other agency employees
• Workshop train the trainer lead
Senior leadership position, hired to drive agency transformation by developing an integrated strategy model, team, capabilities and platforms to reflect integration from high level strategic plans through to delivering an integrated multi-channel customer experience. Covering brand, social, digital, analytics, and upskilling the agency with behaviour change models connected to an integrated strategy & customer experience development approach.
Day-to-day Responsibilities
• Senior strategic partner for global health and health tech clients across brand building, product development, integrated marketing.
• Leading development of insight driven commercial strategy, positioning, branding, core messages, campaign platforms & customer experiences
• Managing teams to implementing strategy day to day and measure success through data and analytics for future optimization
• Capability development, strategic product development, training: 10 year innovation, learning lab, glocal co-lab, behavior change design, brand strategy, content strategy, social strategy, CRM strategy, analytics
• Corporate strategy for agency (vision, mission, capabilities)
• Assessment, selection, onboarding and agency roll out of digital/multichannel platforms to drive a connected multi-channel experience
• Identification of new vendor partners
• Digital transformation training for entire agency
• Agency PR strategy development including thought leadership content strategy, and participation in delivering thought leadership
• New business generation and participation
• Weekly SLT meetings, monthly board meetings
• Hiring, managing, mentoring team
• Mentor for other agency employees
• Workshop train the trainer lead
Pr, Customer, Social, Workshop, CX, Campaign, Development, Health, Content strategy, Assessment, Strategy development, Transformation, Content, Analytics, Integration, Marketing, Leadership, Mentor, Onboarding, Brand Building, Mentoring, Training, Innovation, Digital transformation, Customer experience, Product development, CRM, Branding, Design
2015 - 2017
job
SVP, Director of Strategy & Engagement Planning
EVEO.
USA
Senior leadership position, charged with senior client strategy consulting overall agency change (digital to AOR), new business evolution & developing a new department
• Senior strategic partner for clients: corporate strategy, digital change, brand development, product development, positioning, strategy development, market research, creative oversight, workshop creation & facilitation
• Lead large scale US and Global client organization programs that include digital transformation, patient adherence/support platforms, social media/community development
• Lead strategic development of multiple bespoke digital products for clients specific to disease state, in support of patient adherence & engagement
• Corporate strategy & execution for Eveo: vision, mission, goals, planning workshops, internal roll out & communications - agency change goal achieved within 6 months, implemented internally & executed via AOR new business wins
• Established a new engagement department: department road map, detailed offerings, strategic processes for agency & deliverables, final capabilities presentation, recruitment & external partnerships
◦ Department now consists of strategy, social, & analytics with a plan for further expansion
◦ Grew team from 0 (non-billable) to 3 new FTE billable resources within 6 months with 1 open hire
• Evolved agency new business approach and participated in all new business pitches since joining, which lead to securing $5M of AOR new business
• Senior leadership team meeting participation & decision making
• Management of strategy, analytics, digital/social employees and external vendors/freelancers when required
• Regular employee 1:1 and department meetings, goal setting, on-going performance feedback
• Close collaboration with MD, director of client services & AM leads to review and support each brand as necessary
Senior leadership position, charged with senior client strategy consulting overall agency change (digital to AOR), new business evolution & developing a new department
• Senior strategic partner for clients: corporate strategy, digital change, brand development, product development, positioning, strategy development, market research, creative oversight, workshop creation & facilitation
• Lead large scale US and Global client organization programs that include digital transformation, patient adherence/support platforms, social media/community development
• Lead strategic development of multiple bespoke digital products for clients specific to disease state, in support of patient adherence & engagement
• Corporate strategy & execution for Eveo: vision, mission, goals, planning workshops, internal roll out & communications - agency change goal achieved within 6 months, implemented internally & executed via AOR new business wins
• Established a new engagement department: department road map, detailed offerings, strategic processes for agency & deliverables, final capabilities presentation, recruitment & external partnerships
◦ Department now consists of strategy, social, & analytics with a plan for further expansion
◦ Grew team from 0 (non-billable) to 3 new FTE billable resources within 6 months with 1 open hire
• Evolved agency new business approach and participated in all new business pitches since joining, which lead to securing $5M of AOR new business
• Senior leadership team meeting participation & decision making
• Management of strategy, analytics, digital/social employees and external vendors/freelancers when required
• Regular employee 1:1 and department meetings, goal setting, on-going performance feedback
• Close collaboration with MD, director of client services & AM leads to review and support each brand as necessary
Workshops, Processes, USA, Social, Workshop, Strategy Consulting, Development, Community, Strategy development, Support, Transformation, Social Media, Analytics, Recruitment, Consulting, Management, Leadership, Digital transformation, Research, Market research, Product development
2013 - 2015
job
VP, Director
Digital Strategy.
USA
Leadership position with to own digital strategy for clients, evolving agency service model, growth and operational excellence:
• Senior digital strategy partner for clients across corporate strategy, brand strategy, internal digital change platforms & global patient programs overseeing strategy across discovery, development, deployment and optimization
• Lead strategic consultant on all digital product development for clients ranging from custom apps to patient support platforms, utilizing best in class technology and prototyping new innovations
• Tasked to establish digital strategy & social media offerings, processes and implementation excellence across the agency
• Identifying and establishing vendor partnerships i.e. social listening, digital media buying
• Vendor and digital tool identification, onboarding, implementation and roll out including development of internal training materials & governance models
• Managing IA staff and digital strategists deployed to agency brands
• New business development
Leadership position with to own digital strategy for clients, evolving agency service model, growth and operational excellence:
• Senior digital strategy partner for clients across corporate strategy, brand strategy, internal digital change platforms & global patient programs overseeing strategy across discovery, development, deployment and optimization
• Lead strategic consultant on all digital product development for clients ranging from custom apps to patient support platforms, utilizing best in class technology and prototyping new innovations
• Tasked to establish digital strategy & social media offerings, processes and implementation excellence across the agency
• Identifying and establishing vendor partnerships i.e. social listening, digital media buying
• Vendor and digital tool identification, onboarding, implementation and roll out including development of internal training materials & governance models
• Managing IA staff and digital strategists deployed to agency brands
• New business development
Technology, Processes, USA, Social, Development, Apps, Support, Growth, Implementation, Operational Excellence, Media buying, Social Media, Service, Governance, Leadership, Onboarding, Training, Deployment, Prototyping, Product development, Digital Strategy, Business development
2010 - 2011
job
AZ Global Digital Manager
Digitas Health.
UK
My role was a senior marketing position, managing digital activity for a number of brands across EU and International business. I spent most of my time at DH consulting internally at AstraZeneca as Global Digital Lead across Oncology & Respiratory Brands leading multichannel strategy from inception to completion, and partnering with the c-level team on a broader corporate transformation to digital/multichannel though platform integration and pilots within the brands I managed
• Development of digital strategy and tactical recommendations in line with both business transformation and brand goals
• Client partner/lead contact across a range of key stakeholders: multiple external agencies, client internal MLR team, business Insights team, IT and content managers.
• Development of collaboration process across digital initiatives (training/on boarding of other agencies when required)
• Multichannel campaign manager (initiator both agency and client side) Activities included but not limited to:
◦ Implementation of SEO strategy across key brands, to increase organic search with on-going facilitation of technical consulting and reporting. Lead client contact for their external medical communications agencies
◦ Digital strategy assessment and enhancement recommendations
◦ Websites, e-Details, email campaigns, online media: development, and measurement of message delivery
◦ Local market tool kits with a range of implementation guides (including SEO & Media)
• Market research with local markets
• Assisting with process and change management with client leveraging the digital transformation tools implemented across the organization, and pulled through within the brands across oncology and respiratory for multichannel, CRM and analytics
My role was a senior marketing position, managing digital activity for a number of brands across EU and International business. I spent most of my time at DH consulting internally at AstraZeneca as Global Digital Lead across Oncology & Respiratory Brands leading multichannel strategy from inception to completion, and partnering with the c-level team on a broader corporate transformation to digital/multichannel though platform integration and pilots within the brands I managed
• Development of digital strategy and tactical recommendations in line with both business transformation and brand goals
• Client partner/lead contact across a range of key stakeholders: multiple external agencies, client internal MLR team, business Insights team, IT and content managers.
• Development of collaboration process across digital initiatives (training/on boarding of other agencies when required)
• Multichannel campaign manager (initiator both agency and client side) Activities included but not limited to:
◦ Implementation of SEO strategy across key brands, to increase organic search with on-going facilitation of technical consulting and reporting. Lead client contact for their external medical communications agencies
◦ Digital strategy assessment and enhancement recommendations
◦ Websites, e-Details, email campaigns, online media: development, and measurement of message delivery
◦ Local market tool kits with a range of implementation guides (including SEO & Media)
• Market research with local markets
• Assisting with process and change management with client leveraging the digital transformation tools implemented across the organization, and pulled through within the brands across oncology and respiratory for multichannel, CRM and analytics
Integration, Platform, Manager, Campaign, Search, Online, Development, International, Assessment, Transformation, Implementation, It, Content, Analytics, Marketing, Consulting, Management, Business transformation, C, Training, Digital transformation, Websites, Research, Market research, CRM, Digital Strategy, Change management, Seo
2009 - 2009
temp
Account Director (Contract)
unknown.
UK
My role as Account Director was to lead a Global Multichannel Campaign, with a digital focus for Singulair, Respiratory.
My role as Account Director was to lead a Global Multichannel Campaign, with a digital focus for Singulair, Respiratory.
Campaign
2009 - 2009
temp
Senior Account Manager (Contract)
DDB Remedy Sydney.
Sydney, Australia
Strategic focussed role to oversee the new creative development, multi-channel tactical recommendations planning and development for Cycle 1 and Cycle 2, 2009 for the Janssen-Cilag Australia Schizophrenia brand portfolio.
Strategic focussed role to oversee the new creative development, multi-channel tactical recommendations planning and development for Cycle 1 and Cycle 2, 2009 for the Janssen-Cilag Australia Schizophrenia brand portfolio.
Account Manager, Development, Manager
2004 - 2008
job
Account Manager
CDM Europe.
UK
Day-to-day account manager of key accounts, leading cross capability teams to deliver campaign materials from initiation through to completion. Client partner throughout brand planning process i.e. market research, tactical recommendations and brief creation.
Day-to-day account manager of key accounts, leading cross capability teams to deliver campaign materials from initiation through to completion. Client partner throughout brand planning process i.e. market research, tactical recommendations and brief creation.
Market research, Research, Account Manager, Campaign, Manager
2003 - 2003
temp
Production Assistant
Endemol UK.
Recruitment Consultant - Kerr Recruitment - May 2002 - May 2003
Recruitment, Production
My education
Thames Valley University
Bachelors, Result
Bachelors, Result
Northwood High School
Secondary, N/a
Secondary, N/a
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