Ismail Ozdemir , Richmond, United Kingdom

I am a creative and progress-driven marketing and communication professional with thorough experience in brand and product strategy, business development, digital marketing, digital strategy, service and product development (including two mobile-first SaaS start-ups as an entrepreneur), B2C / B2B online growth, digital transformation, UX/UI, media planning, social media, content production, corporate PR, communication design, and execution.

I've started my career as Media Planner in Zenith Optimedya, worked as Strategic Planner at Saatchi&Saatchi, and later at Aerodeon Istanbul. I’ve designed and executed communication strategies and took part in product/brand building projects. I've launched one of the first VoD portals (The name is now BluTV) and prepared a go-to-market strategy and code of conduct for the first blogger publisher network in Turkey (Boomads).

I’ve been acting as the head of the strategy and the primary lead client contact for lots of blue-chip clients for more than 12 years, engineering the core strategy and the creative development while performing at the center of all day-to-day execution process, which kept my strategy design and team/operation management skills and muscles intact and warm.

I’ve always shown a high level of performance at augmenting the creative concepts and leveraging the level of creative work with an articulate, consistent, data-oriented, and powerful strategy. My focus is always on increasing the motivation and optimizing the efforts of the creative or the product teams by narrowing down the solution paths to a manageable scope, with an accurate strategic direction to let them intensify around the most powerful opportunities and insights.

I do not only guide and prioritize the work but if there is a need and room for it, I may contribute to creative concept/idea development as well. I believe in collaborative thinking and ideation processes and build a collaborative culture within the team.

I’ve taken part in several business transformation projects such as Hurriyet Media Group’s (leading media group in Turkey) digital content production and sales transformation (2008-2009), and Turkcell’s (leading mobile operator in Turkey and 6 other countries) e-commerce transformation (of their digital channels) projects.

I've worked as Strategic Planner at Saatchi&Saatchi for the ever-greatest launch campaign of Turkey; for the mobile operator Aria (a subsidiary of Telecom Italia Mobile), with a budget of £30 million.

I’ve been creating strategies for revenue growth, online customer acquisition, B2C sales of devices and appliances, B2B and B2C marketing of value-added services for telecom brands for more than 10 years.

I've been dealing with mobile-first startups, online marketplace strategies, sustainability, and circular economy projects for the last 3 years.

I am a lifetime student and love to refresh my ideas and vision, constantly learn and unlearn.