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SEO Specialist
John Cooley
,
Nivå, Denmark
Experience
Other titles
I'm offering
Ekspert i digital markedsføring | SEO Specialist | Vinder af Danish Digital Award
Hej! Mit navn er John Cooley, og jeg er en erfaren og datadrevet digital markedsføringskonsulent med en passion for at optimere kunderejsen og skabe resultater. Med en imponerende baggrund inden for digital markedsføring og en række priser og anerkendelser er jeg dedikeret til at hjælpe virksomheder med at nå deres digitale mål og opnå vækst.
I mine tyve års erfaring indenfor digital markedsføring har jeg specialiseret mig i at optimere kunderejsen fra Google til Checkout. Jeg behersker discipliner som SEO, Content Marketing og Konverteringsoptimering for at sikre en målrettet og effektiv strategi. Mit fokus er altid på at levere målbare resultater og skabe værdi for mine kunder.
Mine præstationer og resultater har ikke kun imponeret mine kunder, men de har også fået opmærksomhed i medierne. Jeg er blevet omtalt i flere danske medie udgivelser for mit arbejde inden for destinationsmarkedsføring. Disse inkluderer artikler og historier om succesfulde kampagner, stigninger i turismen og rekord fremgang.
Her er nogle af mine præstationer i løbet af min karriere:
• Opnået vækstmål for online indtjening for 2021 allerede i februar 2019
• Ansat, trænet og ledet et dedikeret digitalt marketingteam
• Vundet Sølvprisen ved Danish Digital Awards for filmen "Verdens Mest Afslappende Film"
• Udviklet og udført indholdsstrategier for både B2B og B2C markeder
• Øget trafikken til http://*********.** med over 400 %
• Forbedret konverteringsraten for online salg med +192 %
• Reduceret OTA'ers (Online Travel Agencies) andel af online hotelreservationer med -37 %
Jeg har en bred vifte af værktøjer og teknologier, som jeg anvender til at understøtte mine marketingaktiviteter. Dette inkluderer Pi Datametrics, SearchMetrics, Conductor Searchlight, SEMrush, MailChimp, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, DeepCrawl, Facebook Business Manager, Google Data Studio, Cyfe, http://*********.**, Fivetran og Amplitude.
Jeg er passioneret omkring at skabe synlige resultater for mine kunder og bidrage til deres vækst. Hvis du ønsker at forbedre din virksomheds digitale tilstedeværelse, optimere din online synlighed og øge dine konverteringer, er jeg her for at hjælpe.
Lad os tage en samtale og udforske, hvordan jeg kan skræddersy en løsning til dine unikke behov. Jeg ser frem til at samarbejde med dig
Hej! Mit navn er John Cooley, og jeg er en erfaren og datadrevet digital markedsføringskonsulent med en passion for at optimere kunderejsen og skabe resultater. Med en imponerende baggrund inden for digital markedsføring og en række priser og anerkendelser er jeg dedikeret til at hjælpe virksomheder med at nå deres digitale mål og opnå vækst.
I mine tyve års erfaring indenfor digital markedsføring har jeg specialiseret mig i at optimere kunderejsen fra Google til Checkout. Jeg behersker discipliner som SEO, Content Marketing og Konverteringsoptimering for at sikre en målrettet og effektiv strategi. Mit fokus er altid på at levere målbare resultater og skabe værdi for mine kunder.
Mine præstationer og resultater har ikke kun imponeret mine kunder, men de har også fået opmærksomhed i medierne. Jeg er blevet omtalt i flere danske medie udgivelser for mit arbejde inden for destinationsmarkedsføring. Disse inkluderer artikler og historier om succesfulde kampagner, stigninger i turismen og rekord fremgang.
Her er nogle af mine præstationer i løbet af min karriere:
• Opnået vækstmål for online indtjening for 2021 allerede i februar 2019
• Ansat, trænet og ledet et dedikeret digitalt marketingteam
• Vundet Sølvprisen ved Danish Digital Awards for filmen "Verdens Mest Afslappende Film"
• Udviklet og udført indholdsstrategier for både B2B og B2C markeder
• Øget trafikken til http://*********.** med over 400 %
• Forbedret konverteringsraten for online salg med +192 %
• Reduceret OTA'ers (Online Travel Agencies) andel af online hotelreservationer med -37 %
Jeg har en bred vifte af værktøjer og teknologier, som jeg anvender til at understøtte mine marketingaktiviteter. Dette inkluderer Pi Datametrics, SearchMetrics, Conductor Searchlight, SEMrush, MailChimp, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, DeepCrawl, Facebook Business Manager, Google Data Studio, Cyfe, http://*********.**, Fivetran og Amplitude.
Jeg er passioneret omkring at skabe synlige resultater for mine kunder og bidrage til deres vækst. Hvis du ønsker at forbedre din virksomheds digitale tilstedeværelse, optimere din online synlighed og øge dine konverteringer, er jeg her for at hjælpe.
Lad os tage en samtale og udforske, hvordan jeg kan skræddersy en løsning til dine unikke behov. Jeg ser frem til at samarbejde med dig
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Ireland
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
Danish
Fluently
English
Fluently
Available
My experience
2020 - ?
freelance
SEO Researcher
SEO Pro News.
SEO Pro News is a new SEO outlet offering an honest, data-driven, and evidence-based alternative to the established SEO News outlets that very often;
- Are connected to events that are sponsored by Google.
- Are operated mainly by people who do not know or practise SEO
- Are run by old school SEOs that don’t like evidence-based methods or peer review.
- Don’t challenge google with tough questions or analysis.
- Weight the statements and claims of Google and others too highly.
SEO Pro News also owns and operates the follow websites: SEO Tool Lab, Internet Marketing Gold, SEO Editor PRO, SEO Fight Club
- Are connected to events that are sponsored by Google.
- Are operated mainly by people who do not know or practise SEO
- Are run by old school SEOs that don’t like evidence-based methods or peer review.
- Don’t challenge google with tough questions or analysis.
- Weight the statements and claims of Google and others too highly.
SEO Pro News also owns and operates the follow websites: SEO Tool Lab, Internet Marketing Gold, SEO Editor PRO, SEO Fight Club
Search engine optimization, SEO texts, On-page SEO, Technical seo, SEO articles, Seo articles, Local SEO, Local seo, KEYWORD RESEARCH, Search Engine Optimization, Conversion Optimization, Conversion optimization, Seo, Google analytics
2020 - ?
freelance
Digital Strategist
ITAM Channel.
ITAM Channel is part of ITAMOrg, an international membership organisation for ITAM Professionals.
I support the ITAM organisation with SEO, Content Marketing, Link building, outreach, Web analytics, Conversion Optimisation, Digital Business Development
TASKS:
● Track and analyze overall SEO program success with regard to traffic, rank monitoring, indexed pages and backlinks.
● Report global SEO metrics and organic search performance to business development and management teams
● Provide reporting and analytics reports on performance as well as uncovering potential issues
● Determine the best keywords and user intent to make content recommendations for the contributors
I support the ITAM organisation with SEO, Content Marketing, Link building, outreach, Web analytics, Conversion Optimisation, Digital Business Development
TASKS:
● Track and analyze overall SEO program success with regard to traffic, rank monitoring, indexed pages and backlinks.
● Report global SEO metrics and organic search performance to business development and management teams
● Provide reporting and analytics reports on performance as well as uncovering potential issues
● Determine the best keywords and user intent to make content recommendations for the contributors
Local seo, Social Media Marketing, Wordpress, Linkbuilding, On-page SEO, Technical seo, Local SEO, KEYWORD RESEARCH, Search Engine Optimization, Search engine optimization, Digital communication, Digital communication, Branding, Business Strategy, Business strategy, Strategy, Business development, Business development, Project Management, Project Management, SEO texts, SEO texts, Concept Development, Concept Development, Idea generation, Idea generation, Conversion Optimization, Conversion optimization, Marketing, MArketing Strategy, Digital Strategy, Digital strategy, Seo, Google analytics, Content marketing, Social Media, Social Media, Newsletters, Newsletters, Digital Marketing Strategy, Digital Marketing Strategy, Digital Marketing, Online marketing, Online Marketing, B2B Marketing, Marketing optimisation
2020 - ?
freelance
Scientific SEO Tester
Internet Marketing Gold.
I am part of a group of volunteers testing different SEO theories and hypothesis' using scientific evidence-based methods to uncover which means and tricks to use to rank high in Google SERPs.
Seo, Editorial SEO, On-page SEO, Web testing, Manual testing, Test Management, Search Engine Optimization, Search engine optimization, Google analytics, Wordpress, Keyword Analysis, Search optimized texts, Optimizing existing texts, Optimizing existing texts, English text and language editing, Write articles
2020 - ?
job
Keynote Speaker
Digital Marketers Organization.
Member of the Digital Marketers Organizations’ speaker team delivering keynote speaks on SEO, Conversion Optimization, Digital Hospitality & Tourism Marketing, Growth Hacking, and Web Analytics
Public speaking, Speaker
2019 - ?
freelance
Growth Intelligence Manager
2nd Persona I/S.
Danish Growth Intelligence agency 100 % focused on optimising the journey 'From Google to Checkout'.
We offer Search Engine Optimisation, Content Optimisation, and Conversion Optimisation for SME clients mainly in the Tech, Health, and hospitality industries.
Danish and Nordic Sales and Marketing partner for a selected group of SaaS and Enterprise SEO platform providers
TASKS:
● Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place
● Identify new conversion opportunities and translate them into A/B and MVT test ideas that help clients meet their business objectives
● Analysing the client’s competitors, conduct Keyword Research, Technical SEO analysis, and Onsite-optimisation to maximizing search exposure
● Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction
● Conversion Rate Optimisation & A/B Testing ( qualitative & quantitative research: surveys, user testing, web analytics, heatmap & user recording analysis, UX audit )
We offer Search Engine Optimisation, Content Optimisation, and Conversion Optimisation for SME clients mainly in the Tech, Health, and hospitality industries.
Danish and Nordic Sales and Marketing partner for a selected group of SaaS and Enterprise SEO platform providers
TASKS:
● Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place
● Identify new conversion opportunities and translate them into A/B and MVT test ideas that help clients meet their business objectives
● Analysing the client’s competitors, conduct Keyword Research, Technical SEO analysis, and Onsite-optimisation to maximizing search exposure
● Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction
● Conversion Rate Optimisation & A/B Testing ( qualitative & quantitative research: surveys, user testing, web analytics, heatmap & user recording analysis, UX audit )
Seo, On-page SEO, Technical seo, YouTube SEO, Growth strategy, Growth hacking
2018 - ?
job
Growth Manager
Kurhotel Skodsborg.
RESULTS:
● Met online growth goals for 2020 in February 2019
● Increased website revenue from Organic traffic by +3.372 % from 2017 to 2019
● Generated 128 % faster growth than our closest competitor
● Raised the SEO Visibility Score by +275 % all while the hotel industry saw an avg. 37,78 % decrease in Visibility
TASKS:
● Organic lead and demand generation, developing new products and packages
● Identify new SEO growth opportunities via content gap analysis, keyword opportunities, competitive audits
● Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy
● SEO strategy and KPI tracking for multilingual websites to attract non-paid traffic & improve visibility
● Conversion Rate Optimization (CRO) including Heatmaps, A/B and MVT to innovate online booking effectiveness and boost user engagement and customer experience (CX)
● Manage SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization
● Content marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
● Reporting, data analysis & benchmarking (in tools as DeepCrawl, SEMrush, Ahrefs, Screaming Frog, SearchMetrics, Google Analytics, Google Search Console)
● Met online growth goals for 2020 in February 2019
● Increased website revenue from Organic traffic by +3.372 % from 2017 to 2019
● Generated 128 % faster growth than our closest competitor
● Raised the SEO Visibility Score by +275 % all while the hotel industry saw an avg. 37,78 % decrease in Visibility
TASKS:
● Organic lead and demand generation, developing new products and packages
● Identify new SEO growth opportunities via content gap analysis, keyword opportunities, competitive audits
● Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy
● SEO strategy and KPI tracking for multilingual websites to attract non-paid traffic & improve visibility
● Conversion Rate Optimization (CRO) including Heatmaps, A/B and MVT to innovate online booking effectiveness and boost user engagement and customer experience (CX)
● Manage SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization
● Content marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
● Reporting, data analysis & benchmarking (in tools as DeepCrawl, SEMrush, Ahrefs, Screaming Frog, SearchMetrics, Google Analytics, Google Search Console)
Advertising, Social Media, Wordpress, KEYWORD RESEARCH, Content marketing, Social Media Marketing, Digital Marketing, Marketing, Advertising, Online Marketing, Web content, Newsletters, Newsletters, Social Media, Content Management, Content Marketing strategi, MArketing Strategy, Optimizing existing texts, On-page SEO, Technical seo, Local SEO, YouTube SEO, SEO articles, SEO texts, Editorial SEO, Editorial seo, Seo, Optimizing existing texts, Conversion Optimization, Conversion optimization, Google analytics, Digital Strategy, Digital strategy, Online marketing
2017 - 2018
job
Board Member
Lederne.
Lederne is the largest Danish unemployment insurance and interest organisation for managers, future managers and trusted employees.
Online marketing, Social media ads, Newsletters, Newsletters, Social Media, Social Media, Digital Strategy, Google analytics, Seo, Digital communication, Content marketing, Negotiation, Marketing, Business development, Business development, Project Management, Project Management, Management, Management, Counseling, Counseling, Negotiation
2015 - 2018
job
Digital Marketing Manager
Visitvestsjælland A/S.
Promoted twice. Originally employed as an Online Marketing Specialist, then promoted to Online Manager. In 2016, I was promoted to Digital Marketing Manager.
RESULTS:
● Multilanguage content marketing and SEO strategies developed and implemented for the Business and Leisure segments
● Increase website traffic with +500 % national traffic and +1.000 % foreign traffic
● Maintain a position as the most visited tourism website outside of Copenhagen, outperforming Aarhus In spite of them being European Capital of Culture in 2017
● 5 % Increase in overnight stays in the destination by 5 % in my first year
● 7,4 % increase in overnight stays in the destination by 7,4 % in my second year (in comparison, the average national growth in overnight stays was 1,6 % YoY)
TASKS:
● Strategic and tactical responsibility for all digital marketing activities
● Team and project management (partners, agencies, and suppliers)
● Representation of VisitVestsjælland A/S in various industry networks and co-operations
● Advisor and sounding board to VisitVestsjælland’s partners
● Education and supervision of staff and partners in digital marketing, e.g. SEO/SEM, content marketing, and website optimisation.
● Use an iterative approach to optimization, continuously taking test results and new data into account in formulating tests and hypotheses.
● Maximizing the volume of organic traffic, and increase ticket sales, online bookings, and ROI
RESULTS:
● Multilanguage content marketing and SEO strategies developed and implemented for the Business and Leisure segments
● Increase website traffic with +500 % national traffic and +1.000 % foreign traffic
● Maintain a position as the most visited tourism website outside of Copenhagen, outperforming Aarhus In spite of them being European Capital of Culture in 2017
● 5 % Increase in overnight stays in the destination by 5 % in my first year
● 7,4 % increase in overnight stays in the destination by 7,4 % in my second year (in comparison, the average national growth in overnight stays was 1,6 % YoY)
TASKS:
● Strategic and tactical responsibility for all digital marketing activities
● Team and project management (partners, agencies, and suppliers)
● Representation of VisitVestsjælland A/S in various industry networks and co-operations
● Advisor and sounding board to VisitVestsjælland’s partners
● Education and supervision of staff and partners in digital marketing, e.g. SEO/SEM, content marketing, and website optimisation.
● Use an iterative approach to optimization, continuously taking test results and new data into account in formulating tests and hypotheses.
● Maximizing the volume of organic traffic, and increase ticket sales, online bookings, and ROI
Project Management, Social Media Marketing, Marketing, Advertising, Advertising, Idea generation, Idea generation, Concept Development, Concept Development, Project Management, MArketing Strategy, Business development, Business development, Business Optimization, Business optimization, Change management, Change management, Agile project management, Agile project management, Social media ads, Newsletters, Growth hacking, Google analytics, Wordpress, Conversion Optimization, Conversion optimization, Digital Strategy, Digital strategy, Social Media, Social Media, Seo, Newsletters, Content marketing, Online marketing, Online Marketing, Digital Marketing, Business Intelligence, Business strategy, Business Strategy
2016 - 2017
job
Expert Member
Digital Tourism Think Tank.
Member of the Think Tank’s Expert Panel on digital tourism marketing. I contribute with my expertise in data driven marketing and search engine optimisation.
Wordpress, Social Media, Content Strategy, Content strategy, Content Management, Content creation, Web content, Content marketing, Online Marketing, Online marketing, Digital and social campaigns, Digital and social campaigns, Business optimization, Business Optimization, Business consultant, Business Consultant, Counseling, Digital communication, Digital communication, Marketing, Seo, Google analytics, Digital Marketing, Digital strategy, Digital Strategy, Business Strategy, Business strategy, Business development, Project Management, Project Management, Business development
2012 - 2014
job
Optimisation Specialist
Webiness.
Digital consultancy for SMEs.
Responsibilities included:
o Off- and onsite search engine optimisation
o Conversion optimisation
o Usability optimisation
Responsibilities included:
o Off- and onsite search engine optimisation
o Conversion optimisation
o Usability optimisation
Seo, Content marketing, Conversion optimization, Conversion Optimization, Google analytics, Digital Strategy, Digital strategy, Online marketing, Online Marketing, Digital Marketing
2013 - 2013
project
External Consultant
Webiness.
External consultant on a research project documenting which rhetorical means that make a person choose one search result over another in Google SERPs. I contributed with general knowledge of search engines, best practise construction of meta tags, and execution of search engine optimisation.
Seo, Eye Tracking Testing, User testing, Test strategy, Test management, Test manager, Web application testing, Web application testing
2009 - 2010
job
Search Engine Optimization Manager
FastPassCorp A/S.
Responsible for all online marketing and sales activities.
Increased the conversion rate with 196 % via A/B split testing. Achieved and held several Top5 placements for industry relevant keywords in Google, Yahoo, and Bing.
Increased the conversion rate with 196 % via A/B split testing. Achieved and held several Top5 placements for industry relevant keywords in Google, Yahoo, and Bing.
Seo, Google analytics, Digital Strategy, Digital Marketing, Online marketing, Online Marketing, Content marketing, Marketing, Digital communication, Digital communication, Typo3
2009 - 2009
job
Committee Member, the Open Source Committee
IT Brancheforeningen.
Member of the Open Source committee under the Danish ICT Industry Association.
The Danish ICT Industry Association (IT-Branchen) works to create a strong and digital community which exploits the full potential of the technologies for the benefit of the economy and the individual.
The Danish ICT Industry Association (IT-Branchen) works to create a strong and digital community which exploits the full potential of the technologies for the benefit of the economy and the individual.
Negotiation, Negotiation, Counseling, Counseling, Communication, Communication
2009 - 2009
job
Speaker
Studievalg Sjælland.
Public speaker for high school students on the topic of choosing entrepreneurship as an alternative career
Public speaking, Speaker
2009 - 2009
job
Speaker
Studievalg Sjælland.
Public speaker for high school students on the topic of choosing entrepreneurship as an alternative career
Public speaking, Speaker
2002 - 2009
job
Partner and Founder
LAiKA Group.
LAiKA Group offered development and optimisation of open source e-commerce solutions for clients in Scandinavia and Northern Europe.
Seo, SEO texts, On-page SEO, Technical seo, SEO articles, Local SEO, Editorial SEO, YouTube SEO, Online marketing, Online Marketing, Google analytics, Digital Strategy, Digital strategy, Digital Marketing, Content marketing, Ecommerce
2001 - 2002
job
Key Account Manager
Atrias Denmark.
B2B Sales
My education
2018
-
2019
University of Salford
Postgraduate Diploma, Digital Marketing
Postgraduate Diploma, Digital Marketing
Leadership and Management
CX, eCommerce and CRO
Social Media Marketing
Strategy and Planning
Search and Digital Channels
Digital Selling
2017
Rhetorica
Diploma, Leadership Communication Academy
Diploma, Leadership Communication Academy
2016
Henley Business School
Diploma, Digital Leadership
Diploma, Digital Leadership
2016
Digital Marketing Institute
Diploma, Digital Strategy and Planning
Diploma, Digital Strategy and Planning
2016
University of Virginia
Diploma, Marketing Analytics
Diploma, Marketing Analytics
2016
University of Maryland
Diploma, Developing Innovative Ideas for New Companies
Diploma, Developing Innovative Ideas for New Companies
2015
University of Illinois at Urbana-Campaign
Diploma, Digital Analytics for Marketing Professionals
Diploma, Digital Analytics for Marketing Professionals
2015
University of London
Diploma, Brand Management
Diploma, Brand Management
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