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Experienced Writer and Marketing Professional for Hire
Robert Oakley
,
Peterborough, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Marketing Manager, with a demonstrated history of working in the computer software industry. I enjoy taking complex ideas and framing stories that are accessible and relevant. Writing is my passion. I have lots of experience writing about technology, software, manufacturing processes (Plastics, packaging and 3D printing and prototyping), business and marketing. I have published several books on computing and international business.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Head of Marketing
Hidden.
Head of Global Marketing with a focus on UK, EMEA, and NA
Marketing, Writing, Digital and social campaigns, MArketing Strategy
2019 - ?
job
Owner
Rob Oakley Marketing Services.
Serviced a number of clients in Korea and the UK, with Marketing, copywriting, strategy and campaign management
● Developed marketing strategy and content for Foodtec Startup
● Developed marketing strategy for cybersecurity services company based in France
● Developed a series of customer success case studies for a Marketing Agency based in Las Vegas
● Developed marketing strategy and content for Foodtec Startup
● Developed marketing strategy for cybersecurity services company based in France
● Developed a series of customer success case studies for a Marketing Agency based in Las Vegas
Marketing, Copywriting, MArketing Strategy, Management, Content, Campaign, Customer
2020 - 2020
freelance
Blog articles
Rosti.
Articles used for generating brand awareness and top of funnel marketing activity primarily on LinkedIn.
Marketing, Linkedin, Blog
2020 - 2020
freelance
Consultant
EASTWEST Public Relations.
Joined EASTWEST PR as a consultant and global marketing expert.
● Launched a weekly newsletter to 4,000+ subscribers
● Wrote 2-3 articles per week for the Blog and Managed LinkedIn personal accounts for clients
● Marketing & PR tasks for clients in various industries
● Launched a weekly newsletter to 4,000+ subscribers
● Wrote 2-3 articles per week for the Blog and Managed LinkedIn personal accounts for clients
● Marketing & PR tasks for clients in various industries
Marketing, Linkedin, Pr, Blog, Global Marketing
2019 - 2019
job
South Korea Marketing Director (Global)
Canvasee.
Joined an early-stage startup as Global Marketing Director, when the company pivoted, the role was removed.
● Developed online marketing plans with effective SEO and social media strategies to support the launch of a social media and shopping assistant mobile app
● Developed online marketing plans with effective SEO and social media strategies to support the launch of a social media and shopping assistant mobile app
Marketing, Social Media, Seo, Online Marketing, Social media strategies, Support, Global Marketing, Online, App, Social
2013 - 2019
job
South Korea Global Marketing Manager (Global)
TmaxSoft.
TmaxSoft is a global software innovator focused on cloud, infrastructure and legacy modernization.
● Led campaign development and content generation across social, email and search
● Developed & executed measurable demand & lead generation campaigns for across EMEA, APAC & NA
● Created landing page and email templates using WordPress and Salesforce Pardot
● Composed website copy for product descriptions and use-cases and customer case studies
● Managed Salesforce Pardot as CRM and campaign segmentation database
● Managed GDPR Compliance project
● Mapped the customer journey and created the lead generation funnels
● Implemented the Sirius Decisions demand generation waterfall globally to unify sales and Marketing
● Coordinated partners, PR, marketing, and design agencies globally
● Grew Website traffic by 400%
● Helped to grow the company from $80 Million to over $300 Million in annual revenue
● Led campaign development and content generation across social, email and search
● Developed & executed measurable demand & lead generation campaigns for across EMEA, APAC & NA
● Created landing page and email templates using WordPress and Salesforce Pardot
● Composed website copy for product descriptions and use-cases and customer case studies
● Managed Salesforce Pardot as CRM and campaign segmentation database
● Managed GDPR Compliance project
● Mapped the customer journey and created the lead generation funnels
● Implemented the Sirius Decisions demand generation waterfall globally to unify sales and Marketing
● Coordinated partners, PR, marketing, and design agencies globally
● Grew Website traffic by 400%
● Helped to grow the company from $80 Million to over $300 Million in annual revenue
Compliance, Customer, Manager, LED, Social, Demand generation, Search, Campaign, Software, Development, Infrastructure, Global Marketing, Content, Website, Marketing, Sales, Email templates, Pr, GDPR Compliance, GDpr, Cloud, Salesforce, Website copy, Database, CRM, Design, Wordpress
2012 - 2013
job
South Korea Native English Teacher
Seongsu Elementary School.
● Native English Language teacher for elementary grades 3 - 6 as part of the GEPIK program
● Lesson Planning and material creation to support ESL language program
● Lesson Planning and material creation to support ESL language program
Support, Native
2001 - 2012
job
England Business Analyst & Marketing Manager
Audi Stock Market.
BCA is Europe's largest Automotive Auction and online remarketing company with clients including; Audi & VW Group.
● Owned monthly reporting on sales trends and pricing
● Managed SMS and email marketing for online and physical B2B sales
● Wrote email and SMS message sales and marketing copy
● Created and managed traditional and digital campaigns for BCA, Audi, Land Rover Jaguar, Renault etc.
● Project managed the integration of a new online Auction system and 2 website launches for Audi Closed dealer network
● Project managed the implementation of a new specification checking telephone service department
● Created user guides for bespoke software
● Owned monthly reporting on sales trends and pricing
● Managed SMS and email marketing for online and physical B2B sales
● Wrote email and SMS message sales and marketing copy
● Created and managed traditional and digital campaigns for BCA, Audi, Land Rover Jaguar, Renault etc.
● Project managed the integration of a new online Auction system and 2 website launches for Audi Closed dealer network
● Project managed the implementation of a new specification checking telephone service department
● Created user guides for bespoke software
Marketing, B2B, Email marketing, B2B Sales, Sales, Integration, Service, Website, Network, Implementation, Analyst, Software, Online, Manager
My education
2011
Cambridge Regional College
Cambridge CELTA, TESOL
Cambridge CELTA, TESOL
?
-
2008
Computing AND Information Systems Anglia Ruskin University
BSc, N/a
BSc, N/a
?
-
1995
Peterborough Regional College
Unspecified, Media Studies
Unspecified, Media Studies
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