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0
jobs
Strong digital marketing profile with a focus on social media
Nina Lichine
,
london, United Kingdom
Experience
Skills
I'm offering
I am a passionate and hardworking marketing professional with 2 years of digital marketing experience in the e-commerce and non-profit sectors. I have experience across a range of different channels including paid and organic campaigns, design, content creation, email, website management and social media strategies. I am looking for a new challenge where I can utilise my skills to learn and grow in a fast-paced and challenging environment.
Markets
United Kingdom
Industries
Language
English
Fluently
Spanish
Good
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
job
SOCIAL & CONTENT EXECUTIVE FOR THE FRENCH MARKET
brandAlley.
Overseeing all company social media accounts management.
Understanding the key differences between markets (UK/FRANCE) and adapt content accordingly.
Developing engaging, creative and innovative content for scheduled posts and promote brand-focused messages.
Assisting in the creation of social media campaigns, monitoring campaign performance and areas for social media campaign improvement.
Working with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
Weekly & Monthly reporting of organic content performance.
Building sustainable relationships across the business including buying, merchandising, digital, and marketing to ensure all product and messages are relevant and timely.
Briefing the creative team and manage end-to-end assets from brief to posting. Creating quality content and proof-reading any copy that needs reviewing for emails.
Driving strategy and campaign planning by analysing performance and KPIs. Conducting bi-weekly detailed competitor analysis reports.
Understanding the key differences between markets (UK/FRANCE) and adapt content accordingly.
Developing engaging, creative and innovative content for scheduled posts and promote brand-focused messages.
Assisting in the creation of social media campaigns, monitoring campaign performance and areas for social media campaign improvement.
Working with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
Weekly & Monthly reporting of organic content performance.
Building sustainable relationships across the business including buying, merchandising, digital, and marketing to ensure all product and messages are relevant and timely.
Briefing the creative team and manage end-to-end assets from brief to posting. Creating quality content and proof-reading any copy that needs reviewing for emails.
Driving strategy and campaign planning by analysing performance and KPIs. Conducting bi-weekly detailed competitor analysis reports.
Marketing, Social Media, Seo, Google analytics, Online marketing, Linkedin, Analytics, International, Online, Google, Workshop, Social
2020 - 2020
job
SOCIAL MEDIA LEAD
Furloughed Foodies London.
Established the social media presence across Instagram & Facebook, building a fanbase of over 3500 engaged followers within 3 months.
Developing the social media strategy from scratch and setting goals to increase followers and brand awareness.
Setting KPIs and measuring the success of social media campaigns.
Setting up partnership campaigns and giveaways with key influencers and brands to increase followers and reach.
Communication with brands & influencers for partnerships.
Key achievements: Supported the fundraising of over £30,000, which led us to deliver 20,000+ meals to NHS workers and the homeless across 15 hospitals and 5 food banks. I helped recruit over 400+ volunteers through our network
Developing the social media strategy from scratch and setting goals to increase followers and brand awareness.
Setting KPIs and measuring the success of social media campaigns.
Setting up partnership campaigns and giveaways with key influencers and brands to increase followers and reach.
Communication with brands & influencers for partnerships.
Key achievements: Supported the fundraising of over £30,000, which led us to deliver 20,000+ meals to NHS workers and the homeless across 15 hospitals and 5 food banks. I helped recruit over 400+ volunteers through our network
Influencing marketing, Social Media Marketing, Canvas, Organizational and managerial development
2019 - 2020
job
MARKETING ASSISTANT
The Victory Services Club.
Established editorial calendars and created campaigns to increase website traffic and membership applications.
Managed the website analytics through Google Analytics and Sprout Social. Designed digital ads and brand collateral using InDesign and Photoshop.
Built successful new business partnerships with other clubs around the world including The Royal Scots Club (Edinburgh) & The Marines’ Memorial Club (San Francisco)
Responsible for the distribution of the monthly newsletter sent to 12000 recipients, achieving an open rate of 85% and click through rate of 1.90%.
Implemented new internal and overseas campaigns for the club.
Managed the website analytics through Google Analytics and Sprout Social. Designed digital ads and brand collateral using InDesign and Photoshop.
Built successful new business partnerships with other clubs around the world including The Royal Scots Club (Edinburgh) & The Marines’ Memorial Club (San Francisco)
Responsible for the distribution of the monthly newsletter sent to 12000 recipients, achieving an open rate of 85% and click through rate of 1.90%.
Implemented new internal and overseas campaigns for the club.
Email marketing, Social media ads, Social media content
My education
2014
-
2017
Goldsmiths, University of London
Bachelor, Media and Sociology
Bachelor, Media and Sociology
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