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Expert
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9
jobs
Writer Creative Director who creates ideas that can go anywhere
Jennifer Pybus
,
Weehawken, NJ, United States
Experience
Other titles
Skills
I'm offering
I have a respectable and eclectic track record connecting people with brands at some pretty terrific agencies, with some truly amazing people.
Along the way I've had the good fortune to help shape distinctive ideas for clients like Yellow Tail, Chapstick, Post, Amex, Dove, Whole Foods and too many others to name, across all channels in markets that punish surface thought.
I believe I a unique talent for insightful, intelligent concepting that centers ideation around the end consumer and how they live their life.
And I have respectable experience both leading, and deftly collaborating, with project management, account, planners, creatives and development counterparts to get from concept to execution without bloodshed or drama. Cause after all, if you can't have fun eating the late-night pitch pizza, what's the point?
My specialty? I always say that if marketing to women were a crime, I’d be serving consecutive life sentences. I’m good at getting into the female psyche because I live there. I know why women get emotional over a J.Crew catalogue, why Elizabeth Taylor married 8 times, and that the word stressed is just dessert spelled backward. It’s been vital to my success. So yes, you could say it's a specialty.
Along the way I've had the good fortune to help shape distinctive ideas for clients like Yellow Tail, Chapstick, Post, Amex, Dove, Whole Foods and too many others to name, across all channels in markets that punish surface thought.
I believe I a unique talent for insightful, intelligent concepting that centers ideation around the end consumer and how they live their life.
And I have respectable experience both leading, and deftly collaborating, with project management, account, planners, creatives and development counterparts to get from concept to execution without bloodshed or drama. Cause after all, if you can't have fun eating the late-night pitch pizza, what's the point?
My specialty? I always say that if marketing to women were a crime, I’d be serving consecutive life sentences. I’m good at getting into the female psyche because I live there. I know why women get emotional over a J.Crew catalogue, why Elizabeth Taylor married 8 times, and that the word stressed is just dessert spelled backward. It’s been vital to my success. So yes, you could say it's a specialty.
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2015 - ?
freelance
Freelance Writer/Creative Director
Publicis, InTouch.
FCB Health, Evoke, McCann Health, Chiat Day, Wonderman, JWT,
Publicis, InTouch, Revive Health, BBDO, Digitas Health, Heartbeat,
Table of Content, and MMC.
Creating big ideas that can go anywhere for brands such as XARELTO,
YCANTH, AJOVY, EUCRISA, Henry Ford Health System, Pfizer,
ABBOT, ENTYVIO, GSK, Atlantic Healthcare, Johnson & Johnson,
Verrica, Intrarosa, VCU Health, Moderna, EPCLUSA, Vyndamax,
Publicis, InTouch, Revive Health, BBDO, Digitas Health, Heartbeat,
Table of Content, and MMC.
Creating big ideas that can go anywhere for brands such as XARELTO,
YCANTH, AJOVY, EUCRISA, Henry Ford Health System, Pfizer,
ABBOT, ENTYVIO, GSK, Atlantic Healthcare, Johnson & Johnson,
Verrica, Intrarosa, VCU Health, Moderna, EPCLUSA, Vyndamax,
Content, Health, Go
2009 - 2015
job
Creative Director
Imbruvica.
The Burns Group NYC
Co-founder of The Burns Group an independent branding and marketing
agency nurturing brands of any size and scale with world-class creativity,
strategy, content, service and results. Created multi-channel campaigns for existing clients as well as running and winning new business pitches.
They include Yellow Tail, ZARIAZ, Columbia Business School, Ricola,
Post Cereal, Tia Maria and more.
Co-founder of The Burns Group an independent branding and marketing
agency nurturing brands of any size and scale with world-class creativity,
strategy, content, service and results. Created multi-channel campaigns for existing clients as well as running and winning new business pitches.
They include Yellow Tail, ZARIAZ, Columbia Business School, Ricola,
Post Cereal, Tia Maria and more.
Marketing, Branding, Service, Content, Creativity, Winning, Founder
2007 - 2009
freelance
Freelance Writer/CD
Athleta, Clean and Clear, H&R Block.
Tribal DDB, Yard, The Watsons, DDB Paris, Ready366, Brite, and Saatchi.
Created multi-channel campaigns for clients such as Whole Foods,
Athleta, Clean and Clear, H&R Block, Carefree, Neutrogena, RoC Paris,
Exxon Mobil, and Vitafusion.
Created multi-channel campaigns for clients such as Whole Foods,
Athleta, Clean and Clear, H&R Block, Carefree, Neutrogena, RoC Paris,
Exxon Mobil, and Vitafusion.
R
2003 - 2007
job
Creative Director
Kirshenbaum Bond + Partners.
Established and directed the creative for the agency's largest client: Kao
brands (Jergens, Ban, Biore, Curel, John Frieda Haircare). Also played
a key role in running TAB energy drink for women, Avon, Betty and Oronoco Rum while spearheading several large new business pitches.
Overall facilitated increased productivity and significant cost reductions.
Improved cross-functional collaboration within the creative department.
brands (Jergens, Ban, Biore, Curel, John Frieda Haircare). Also played
a key role in running TAB energy drink for women, Avon, Betty and Oronoco Rum while spearheading several large new business pitches.
Overall facilitated increased productivity and significant cost reductions.
Improved cross-functional collaboration within the creative department.
Energy, Energy
My education
University of Toronto
Bachelors, English & Political Science
Bachelors, English & Political Science
Jennifer's reviews
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